Advanced Market Research: Identifying your Customers

This advanced workshop will walk through the process of identifying your business’ target audience and help you develop a clear understanding of your customer’s perception of your brand. Attendees will break into small groups and “workshop” different target audiences. The class will also provide tools to assist business owners in completing their own market research with “core customers” (ideas for identifying top customers, sample interview questions for top 10 customers, etc.). Click here to sign up for the class, or contact Devon Whitney-Deal, 413-665-7100, ext. 22 for more information.

Local hero members receive a discounted rate of $35 for the three-part series, or $15 for each individual session. The cost for non-members for all three sessions is $45, or $18 for individual sessions. Each class includes dinner. For more information contact Devon Whitney-Deal at 413-665-7100, ext. 22 or sign up below.

This material is based upon work supported by USDA/NIFA under Award Number 2012-49200-20031.