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CISA’s Late Fall Remote Workshops 2021

Website Revamp: Taking your site to the next level

Location: Remote*
Tuesday October 26 and Wednesday, November 3, 6-8:00pm (participants attend both sessions)

Do you have a website, but think it’s outdated or could use some major changes to give it that modern, professional shine? Join Michael Crigler of Bueno Social for this free two-part workshop as he walks us through the graphic design thinking, pro tips, and guiding principles behind what makes an excellent website and how you can apply them to your own. Attendees will come away with a better understanding on what makes an effective website in relation to design, function, and goals. Michael will share how you can shape your website to better reflect the goals of your business, and cover what the most up-to-date standards are for web browsers and potential online visitors and customers. This workshop will also help you to craft a plan and have a clearer understanding when speaking to a consultant to improve your website.

In the first session, Michael will cover the guiding principles behind what makes a great website today and how a site’s design can capture your audience and convert them to customers. In the second session, attendees will apply what they learned and share the improvements they’d like to make to their own site to a cohort of fellow attendees and Michael and give feedback to other members in the cohort as well. The second session will close with Michael sharing answers to specific questions he often gets from clients on how to enhance their sites.

Open to all farms, restaurants, retailers, landscapers, specialty producers, and other local food businesses. As a reminder, CISA may have additional funds that could cover work with consultants after this session.

Register here!

Social Media 2.0: Pro tips, leveraging your audiences, and preparing for damage control

Location: Remote*
Tuesday, November 9, 6-7:45pm

You have a decent following on social media, but how do you improve even more?

Attend this free CISA workshop and learn how to take your social media to the next level and leverage your audiences. Alfonso Santaniello, CEO of Springfield digital marketing firm The Creative Strategy Agency, will walk us through pro tips for your social media postings and guiding principles that can help you determine if what and how you’re posting is “right.” Principles covered will apply to general social media strategys, but content will focus on Facebook and Instagram in particular. This workshop will also cover damage control: how to be prepared in the event of bad PR, and the best ways to handle damaging situations on social media.

Open to all farms, restaurants, retailers, landscapers, specialty producers, and other local food businesses. As a reminder, CISA may have additional funds that could cover work with consultants after this session.

Register here!


*Depending on how the COVID-19 situation evolves, if conditions improve we may offer this as a hybrid session. Participants would have the option to attend in-person at the CISA office, 1 Sugarloaf Street, South Deerfield MA. If this becomes an option, attendees will be notified.

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