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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200317T123000
DTEND;TZID=America/Halifax:20200317T163000
DTSTAMP:20260521T114925
CREATED:20191219T183536Z
LAST-MODIFIED:20200314T000452Z
UID:32424-1584448200-1584462600@www.buylocalfood.org
SUMMARY:WORKSHOP CANCELED: Leadership strategies for achieving workplace respect
DESCRIPTION:**NOTE: THIS WORKSHOP HAS BEEN CANCELED DUE TO CORONAVIRUS CONCERNS. WE HOPE TO BE ABLE TO RESCHEDULE IT AT A LATER TIME.** \nGaining respect as a manager is not always easy. Take a deep dive into the meaning of workplace respect\, learn to identify barriers to respect\, and discuss how the concept of respect relates to topics like diversity and inclusion\, bullying\, and compliance with federal and state anti-harassment and discrimination laws. You will reflect on your own behaviors and actions\, as well as engage in interactive exercises to learn and apply new tools and strategies for creating a more positive and productive workplace. Presenter Mark Emrick of the Employers Association of the Northeast will discuss immediately applicable communication techniques that will help you interact in a respectful manner with those you manage\, and successfully ask for mutual respect from them. This workshop is limited to 25 attendees. Lunch will be provided. \nRegister here!\n\nThis workshop is part of a six-workshop series on farm labor management. Click here for information on the other workshops in this series.
URL:https://www.buylocalfood.org/event/leadership-strategies-for-achieving-workplace-respect/
LOCATION:ServiceNet\, 21 Olander Drive\, Northampton\, MA\, 01060
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200310T140000
DTEND;TZID=America/Halifax:20200310T163000
DTSTAMP:20260521T114925
CREATED:20191219T183401Z
LAST-MODIFIED:20200228T210145Z
UID:32422-1583848800-1583857800@www.buylocalfood.org
SUMMARY:Building a positive workplace culture through active bystander training
DESCRIPTION:Farm managers are responsible for setting the tone and ensuring a respectful\, safe\, and productive work environment. However\, they are by no means alone in contributing to workplace culture – each member of the farm team has unique skills and opportunities to help build a more positive workplace culture. This workshop will equip farm managers\, crew leaders\, and other employees with tools to respond proactively to workplace conflict and to contribute to improving the culture on their farm. Presenters Sharon Tracy and Susan Wallace of Quabbin Mediation will train attendees in principles of active bystandership\, building competencies to assess opportunities for taking action when witnessing something they find troubling. Active bystandership leads to more positive interactions among people\, creates an improved workplace atmosphere where all employees feel safe\, and contributes to workplace productivity. This training will also promote collaborative team building\, strong leadership skills\, and a greater sense of competence and commitment to the farm. \nRegister here!\n\nThis workshop is part of a six-workshop series on farm labor management. Click here for information on the other workshops in this series.
URL:https://www.buylocalfood.org/event/building-a-positive-workplace-culture-through-active-bystander-training/
LOCATION:The Food Bank of Western MA\, 97 North Hatfield Road\, Hatfield\, MA\, 01038
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200305T120000
DTEND;TZID=America/Halifax:20200305T170000
DTSTAMP:20260521T114925
CREATED:20191219T183249Z
LAST-MODIFIED:20200228T210242Z
UID:32420-1583409600-1583427600@www.buylocalfood.org
SUMMARY:Improving your farm’s employee policies and management systems
DESCRIPTION:Would you like to have better systems in place for onboarding and training employees\, consistently communicating farm policies\, or giving and receiving employee feedback?  Are you looking to brush up on employment laws to ensure that your farm is in compliance? This session will help you identify incremental changes to improve employee management systems on your farm. Presenter Libby Eiholzer of Cornell Cooperative Extension will lead you through a self-assessment of your farm’s human resources management and help you prioritize areas of improvement. She will discuss best practices for employee management and share her experiences working with dairy farms in NY to improve human resources practices and compliance. Kristen Wilmer of CISA will discuss key legal requirements for MA farm employers to keep in mind when developing farm policies\, drafting employee manuals\, or onboarding employees. You will gain new ideas through facilitated peer-to-peer discussion with other managers\, and leave the workshop with action steps for your farm. Lunch will be provided. \nRegister here!\n\nThis workshop is part of a six-workshop series on farm labor management. Click here for information on the other workshops in this series.
URL:https://www.buylocalfood.org/event/improving-your-farms-employee-policies-and-management-systems/
LOCATION:The Food Bank of Western MA\, 97 North Hatfield Road\, Hatfield\, MA\, 01038
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200227T123000
DTEND;TZID=America/Halifax:20200227T163000
DTSTAMP:20260521T114925
CREATED:20191219T183149Z
LAST-MODIFIED:20200226T185316Z
UID:32418-1582806600-1582821000@www.buylocalfood.org
SUMMARY:Performance management – set it\, manage it\, measure it!
DESCRIPTION:Providing effective performance management doesn’t just protect your farm from liability and establish standards and accountability for those you manage – it actually helps your farm grow! Presenter Patti D’Amaddio of the Employers Association of the Northeast will describe how a holistic approach to performance management can increase employee engagement\, help employees on their path to development\, and assist your business in meeting its strategic goals. Through interactive activities and role play you will gain skills to clearly communicate expectations and goals to the people you manage\, to measure employee performance\, and deliver effective feedback. This workshop is limited to 25 attendees. Lunch will be provided. \n\n \nRegister here!\n\nThis workshop is part of a six-workshop series on farm labor management. Click here for information on the other five workshops in the series.
URL:https://www.buylocalfood.org/event/performance-management-set-it-manage-it-measure-it/
LOCATION:The Food Bank of Western MA\, 97 North Hatfield Road\, Hatfield\, MA\, 01038
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200212T170000
DTEND;TZID=America/Halifax:20200212T200000
DTSTAMP:20260521T114925
CREATED:20191219T183028Z
LAST-MODIFIED:20200127T185136Z
UID:32415-1581526800-1581537600@www.buylocalfood.org
SUMMARY:Conflict resolution skills for supervisors
DESCRIPTION:Gain and practice skills that will help you set the groundwork for positive workplace relationships with your farm team starting on day one. Presenter Christopher Sabo of Foxtrot Farm and the Mediation & Training Collaborative will discuss strategies for creating a foundation of effective communication among your crew\, increasing your capacity to manage conflict\, and maintaining open and accessible communication channels on the farm throughout the season. This session will offer tools to respond to workplace conflict or deal with resistance as a supervisor\, as well as proactively build positive relationships and good communication systems with your team well in advance of conflict. The session will also include facilitated peer-to-peer discussion about team-building strategies with your crew and how best to balance relationship-building and production efficiency. Dinner will be provided. \n \nRegister here!\n\nThis workshop is part of a six-workshop series on farm labor management. Click here for information on the other five workshops in the series.
URL:https://www.buylocalfood.org/event/conflict-resolution-skills-for-supervisors/
LOCATION:Holyoke Community College Kittredge Center\, Room 303\, 303 Homestead Ave\, Holoyke\, MA\, 01040\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200205T170000
DTEND;TZID=America/Halifax:20200205T203000
DTSTAMP:20260521T114925
CREATED:20191219T182921Z
LAST-MODIFIED:20200205T123908Z
UID:32412-1580922000-1580934600@www.buylocalfood.org
SUMMARY:Managing across cultures with cultural dexterity and humility
DESCRIPTION:Cultural dexterity and humility are key to being an effective farm manager\, especially when managing across cultural and racial differences. Presenter Lakisha Coppedge of Coppedge Consulting will provide tools to help you build awareness of your own culture\, privileges\, and assumptions; develop your ability to listen to and learn from others; reflect on your own cross-cultural experiences; and learn from your mistakes. This session will increase your awareness of how power imbalances can impact understanding and communication on farms and will offer guidance for how to address this. In addition\, the training will help you expand your capacity for learning\, listening\, and understanding across cultures\, as well as your ability to build workplace relationships that are mutually respectful. Dinner will be provided. \n \n\n\nRegister here!\n\nThis workshop is part of a six-workshop series on farm labor management. Click here for information on the other five workshops in the series.
URL:https://www.buylocalfood.org/event/managing-across-cultures-with-cultural-dexterity-and-humility/
LOCATION:Holyoke Community College Kittredge Center Room 301\, 303 Homestead Ave\, Holyoke\, 01040
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200116T120000
DTEND;TZID=America/Halifax:20200116T170000
DTSTAMP:20260521T114925
CREATED:20191122T151732Z
LAST-MODIFIED:20191203T192058Z
UID:32135-1579176000-1579194000@www.buylocalfood.org
SUMMARY:Making it Happen: Profitability and Success Workshop Series (Part 2 of 3)
DESCRIPTION:Where do you want your farm\, fishing\, or food processing business to be in the next 5\, 10\, 25 years and beyond?\n\nThe Carrot Project wants to see you thriving and we aim to help you make it happen. \n\n“Will I pay my bills?”\n“Is my price the right price?”\n“Should I add a new product line?”\n“Is a capital investment worth it?”\n\n\nIn partnership with CISA The Making It Happen: Profitability and Success Workshop series for farmers and food processors in January 2020 will give you the financial management toolbox needed to answer these questions confidently and improve your business decision making and profitability. This interactive course presents four tools — cash flow budgeting\, scenario planning\, enterprise budgeting\, and sensitivity analysis — that “are fundamental and work well together to provide a comprehensive toolbox\,” according to a 2018 course participant. \n\nThe training is intended for producers with at least one year of operating experience and is approved as a USDA Farm Service Agency borrower training in Massachusetts\, New York\, Connecticut\, and Rhode Island. Participants in these areas receive registration priority. \n\nRegistration includes: \n\nPrerequisite online videos that take about 30 minutes (to ensure all participants have the basics to participate fully in the class)\nTwo four-hour in-person sessions to learn and apply skills to case studies\nOne on-line session to practice using your own numbers\nOne-on-one business technical assistance for those interested in follow up\nA financial management calendar and webinar.\n\n\nThe calendar is designed to help farmers carve out reasonable times to manage critical financial work. \n\nParticipants will need an internet enabled device\, and for the online meeting\, a microphone and webcam. CISA has space available for you at their offices if you do not have adequate internet service for the on-line session. \n\nCLICK HERE FOR MORE INFORMATION AND TO REGISTER\n\n\nSeries Schedule:  \nIn-person sessions: \n\nThursday\, January 9\, 12-4 pm\nThursday\, January 16\, 12-4 pm\nSnow date: January 23\, 12-4 pm\n\nRemote session:  \n\nJanuary 30\, 12-4 pm\n\n\nThis is material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588
URL:https://www.buylocalfood.org/event/making-it-happen-profitability-and-success-workshop-series-part-2-of-3/
LOCATION:ServiceNet\, 21 Olander Drive\, Northampton\, MA\, 01060
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20200109T120000
DTEND;TZID=America/Halifax:20200109T160000
DTSTAMP:20260521T114925
CREATED:20191122T151553Z
LAST-MODIFIED:20191204T173032Z
UID:32102-1578571200-1578585600@www.buylocalfood.org
SUMMARY:Making it Happen: Profitability and Success Workshop Series (Part 1 of 3)
DESCRIPTION:Where do you want your farm\, fishing\, or food processing business to be in the next 5\, 10\, 25 years and beyond?\nThe Carrot Project wants to see you thriving and we aim to help you make it happen. \n\n“Will I pay my bills?”\n“Is my price the right price?”\n“Should I add a new product line?”\n“Is a capital investment worth it?”\n\nIn partnership with CISA\, the Making It Happen: Profitability and Success Workshop Series for farmers and food processors in January 2020 will give you the financial management toolbox needed to answer these questions confidently and improve your business decision making and profitability. This interactive course presents four tools — cash flow budgeting\, scenario planning\, enterprise budgeting\, and sensitivity analysis — that “are fundamental and work well together to provide a comprehensive toolbox\,” according to a 2018 course participant. \nThe training is intended for producers with at least one year of operating experience and is approved as a USDA Farm Service Agency borrower training in Massachusetts\, New York\, Connecticut\, and Rhode Island. Participants in these areas receive registration priority. \nRegistration includes: \n\nPrerequisite online videos that take about 30 minutes (to ensure all participants have the basics to participate fully in the class)\nTwo four-hour in-person sessions to learn and apply skills to case studies\nOne on-line session to practice using your own numbers\nOne-on-one business technical assistance for those interested in follow up\nA financial management calendar and webinar.\n\nThe calendar is designed to help farmers carve out reasonable times to manage critical financial work. \nParticipants will need an internet enabled device\, and for the online meeting\, a microphone and webcam. CISA has space available for you at their offices if you do not have adequate internet service for the online session. \n\nCLICK HERE FOR MORE INFORMATION AND TO REGISTER\n\n\nSeries Schedule:  \nIn-person sessions: \n\nThursday\, January 9\, 12-4 pm\nThursday\, January 16\, 12-4 pm\nSnow date: January 23\, 12-4 pm\n\nRemote session:  \n\nJanuary 30\, 12-4 pm\n\nThis is material is based upon work supported by USDA/NIFA under Award Number 2018-70027-28588
URL:https://www.buylocalfood.org/event/making-it-happen-profitability-and-success-workshop-series-part-1-of-3/
LOCATION:ServiceNet\, 21 Olander Drive\, Northampton\, MA\, 01060
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190924T180000
DTEND;TZID=America/Halifax:20190924T203000
DTSTAMP:20260521T114925
CREATED:20190815T224931Z
LAST-MODIFIED:20190918T185444Z
UID:31561-1569348000-1569357000@www.buylocalfood.org
SUMMARY:Workshop: Get the most out of your farm's POS system 
DESCRIPTION:Calling all farmstand and store managers! Get expert advice from presenter Erin Pirro of Farm Credit East on how to use your point-of-sale system to make better business decisions for your farm. A well designed point-of-sale system is key to farm profitability\, yet few farms come close to maximizing the potential of their point-of-sale systems. Taking time to choose the right system and set it up well can pay off many times over in the long run. Learn how to use your point-of-sale system most effectively to stay on top of sales trends\, look at margins\, track your inventory\, and increase farm profitability. Dinner will be provided. The cost is $12 per person for Local Hero members and $15 for non-members. Register below\, or contact Kristen Wilmer at 413-665-7100\, ext. 12 with any questions.\n\n\n \n\n\n\nChoose Attendance Option\n\n\nLH Non-Member $15.00 USDLH Member $12.00 USD\n\n\nEnter name of attendee:\n\n\n\n\n\nEnter farm/business name:
URL:https://www.buylocalfood.org/event/workshop-get-the-most-out-of-your-farms-pos-system/
LOCATION:Polish American Citizens Club\, 46 South Main Street\, South Deerfield\, 01373
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190919T180000
DTEND;TZID=America/Halifax:20190919T210000
DTSTAMP:20260521T114925
CREATED:20170607T172907Z
LAST-MODIFIED:20190917T141631Z
UID:23809-1568916000-1568926800@www.buylocalfood.org
SUMMARY:CISA's Fall Harvest Celebration: SOLD OUT
DESCRIPTION:A local harvest celebration to benefit CISA\nUpdate: CISA’s Fall Harvest Celebration is now sold out! If you’d like to be added to the waitlist\, please email jennifer@buylocalfood.org (and include the number of seats). \nJoin us on Thursday\, September 19\, 2019 in celebrating the diversity and bounty of local food with a wide variety of small plates and featured dishes made almost entirely with ingredients from Local Hero farms. We offer an open bar with wine\, beer\, and other beverages. Catering provided by Wheelhouse. Music by New City Five. The event will be held at Valley View Farm\, in Haydenville. \nClick here to purchase tickets.
URL:https://www.buylocalfood.org/event/celebrate/
LOCATION:Valley View Farm\, 16 Walpole Road\, Haydenville\, MA\, 01039\, United States
CATEGORIES:CISA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190801T173000
DTEND;TZID=America/Halifax:20190801T200000
DTSTAMP:20260521T114925
CREATED:20190530T172954Z
LAST-MODIFIED:20190530T173704Z
UID:31042-1564680600-1564689600@www.buylocalfood.org
SUMMARY:The Farmer & the Land: A Farm-to-Table Harvest Dinner
DESCRIPTION:CISA and Kestrel Land Trust invite you to a special farm-to-table dinner to celebrate farmers and the land that sustains us all. \nJoin us on Thursday\, August 1\, 2019 at Red Fire Farm in Granby from 5:30 pm to 8 pm; an informal farm tour will be offered at 4:45pm. \nEnjoy a delicious summer meal with friends at long tables next to Red Fire’s fields. Dinner will be prepared by the Wheelhouse catering team\, who excel at bringing locally grown food to the table for a memorable culinary experience. \nYou will have an opportunity to hear the story of Red Fire Farm from our hosts\, Sarah and Ryan Voiland\, and to learn about CISA and Kestrel’s work to support and preserve local farms and farmland that is the foundation of our food system. \nThe menu\, which will be sourced from Red Fire Farm and other local farms\, will include appetizers\, first course\, salad\, entree\, dessert\, wine and other beverages. \nTickets are $75 per person. Proceeds will benefit CISA and Kestrel.\n \nClick here to purchase tickets. \nNote: Discounted tickets may be purchased for children 6-12 years old for $30.
URL:https://www.buylocalfood.org/event/the-farmer-the-land-a-farm-to-table-harvest-dinner/
LOCATION:Red Fire Farm – Granby Farmstand\, 7 Carver Street\, Granby\, MA\, 01033\, United States
CATEGORIES:CISA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190423T190000
DTEND;TZID=America/Halifax:20190423T210000
DTSTAMP:20260521T114925
CREATED:20190415T130823Z
LAST-MODIFIED:20190415T130823Z
UID:30653-1556046000-1556053200@www.buylocalfood.org
SUMMARY:Film Screening: Biggest Little Farm
DESCRIPTION:CISA is partnering with Amherst Cinema for a screening of The Biggest Little Farm\, followed by a panel discussion featuring CISA’s Margaret Christie\, Missy Bahret of Old Friends Farm\, and Harrison Bardwell of Bardwell Farm. The film chronicles the experiences of first-time farmers over 8 years. \nA testament to the immense complexity of nature\, THE BIGGEST LITTLE FARM follows two dreamers and a dog on an odyssey to bring harmony to both their lives and the land. \nWhen the barking of their beloved dog Todd leads to an eviction notice from their tiny LA apartment\, John and Molly Chester make a choice that takes them out of the city and onto 200 acres in the foothills of Ventura County\, naively endeavoring to build one of the most diverse farms of its kind in complete coexistence with nature. \nThe land they’ve chosen\, however\, is utterly depleted of nutrients and suffering from a brutal drought. \nThe film chronicles eight years of daunting work and outsize idealism as they attempt to create the utopia they seek\, planting 10\,000 orchard trees and over 200 different crops\, and bringing in animals of every kind– including an unforgettable pig named Emma and her best friend\, Greasy the rooster. \nWhen the farm’s ecosystem finally begins to reawaken\, so does the Chesters’ hope – but as their plan to create perfect harmony takes a series of wild turns\, they realize that to survive they will have to reach a far greater understanding of the intricacies and wisdom of nature\, and of life itself. \nFor more tickets and more information\, visit: https://amherstcinema.org/films-and-events/biggest-little-farm
URL:https://www.buylocalfood.org/event/film-screening-biggest-little-farm/
LOCATION:MA
CATEGORIES:CISA Events,Community Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190422T140000
DTEND;TZID=America/Halifax:20190422T203000
DTSTAMP:20260521T114925
CREATED:20190322T125042Z
LAST-MODIFIED:20190418T140447Z
UID:30431-1555941600-1555965000@www.buylocalfood.org
SUMMARY:Managing People: Skill-building for Supervisors and Crew Leaders
DESCRIPTION:(Para Español\, haga click aquí.) \nGet the best out of your farm team in 2019! \nManaging people is a skill that can be learned\, much like operating equipment or growing crops. Farmers often expect themselves or their employees to learn such skills on their own\, but most of us are not born with people management skills and benefit from coaching. Labor is one of your farm’s biggest expenses and greatest assets – how well are you managing it? \nJoin us for this two-part workshop series to build your leadership\, communication\, and people management skills. Presenters Richard Stup and Ethan Grundberg of Cornell bring extensive combined experience in agricultural workforce management. Spanish/English interpreting will be available upon request. Participants may attend one or both workshops; all participants are encouraged to stay for dinner and networking from 5-5:30pm. \nPlease register (below) by Friday\, April 19th. Cost is $15 to attend both workshops\, or $10 to attend one workshop\, and a $5 discount is available for additional attendees from the same farm. Scholarships are also available if financial support is needed to enable farm employees to attend. Contact Kristen at 413-665-7100 x12 to let us know if you are interested in a scholarship\, to request Spanish/English interpreting\, or with any other questions. \nWorkshop 1\, 2-5pm: Leading and motivating employees\nThis session will help you identify the skills needed to be a great supervisor of people\, and begin to develop and apply these skills on your farm. You will learn strategies for effective leadership and communication\, assessing performance problems\, supervising a multicultural or multilingual staff\, and strengthening employees’ motivation and commitment to the farm. \nDinner for all attendees: 5-5:30pm \nWorkshop 2\, 5:30-8:30pm: Managing performance and training\nOne of the biggest challenges of being a supervisor is effectively communicating performance expectations to employees and ensuring that those expectations are carried out. This session will delve more deeply into effective strategies for training employees\, setting clear expectations\, and providing feedback to get the best out of your staff. \nRegister here (or by emailing Kristen):  \n\n \n\n\n\nChoose Attendance Option\n\n\nBoth Workshops $15.00 USDWorkshop 1: Leading & Motivating Employees $10.00 USDWorkshop 2: Managing Performance & Training $10.00 USDAdditional Attendee- Both Workshops $10.00 USDAdditional Attendee- Workshop 1: Leading & Motivating Employees $5.00 USDAdditional Attendee- Workshop 2: Managing Performance & Training $5.00 USD\n\n\nEnter name of attendee:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWorkshop presenters: \nRichard Stup\, Director of the Cornell University Ag Workforce Development Program\, focuses on human resource management\, enhancing employee engagement\, regulatory compliance\, and leadership development at the farm level. Prior to joining Cornell University\, Richard Stup founded Ag Workforce Development\, a firm focused on improving individual and team performance through organization development and technology solutions. Earlier in his career\, Richard was an Extension specialist with Penn State University\, where he led the Dairy Alliance team and developed award-winning educational programming in human resource management. He earned his doctorate from Penn State in the field of Workforce Education and Development\, including innovative research into the effects of human resource management on farm employee organizational commitment. \nEthan Grundberg works as Cornell Cooperative Extension Vegetable Specialist in the Hudson Valley. Before coming to Cornell\, Ethan worked as farm manager at Allandale Farm\, a 40-acre diversified vegetable farm in eastern Massachusetts with a multicultural and multilingual staff. Prior to that\, he studied Latin American History at the University of Iowa and earned his Master’s in agroecology and vegetable production at the University of California\, Davis. He then managed the university’s research fields\, providing instruction in safe equipment use to student employees\, before returning east to work for as technical assistance and incubator farm coordinator for the New Entry Sustainable Farming Project. Other experiences that have informed his work include positions supporting community gardens in New York City and working in the northern coffee-growing region of Nicaragua\, where he honed his Spanish.
URL:https://www.buylocalfood.org/event/managing-people-skill-building-for-supervisors-and-crew-leaders/
LOCATION:North Hadley Sugar Shack\, 181 River Drive\, Hadley\, MA\, 01035\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190417T163000
DTEND;TZID=America/Halifax:20190417T193000
DTSTAMP:20260521T114925
CREATED:20190211T162500Z
LAST-MODIFIED:20190327T013754Z
UID:29847-1555518600-1555529400@www.buylocalfood.org
SUMMARY:CISA Workshop: Serving Social and Economic Justice on the Farm
DESCRIPTION:We’re sorry! This event is full for the general public. We have some reserved spaces left for farmers. Please email Stevie for more information\, with questions\, or to RSVP: stevie@buylocalfood.org\n\n\n\nHow can we contribute to economic and social justice?\nMany farmers have asked some version of this question before. We are\, by nature of our work\, invested in our communities. But as you know well\, farming is hard\, time-consuming work\, often with limited financial rewards; aligning our social justice principles with the day-to-day grind of the farm is a constant struggle. This challenge is only greater in low wealth communities\, where people are often without the means to afford and access healthy\, sustainably grown food. \nThis workshop is geared towards farmers who want to engage in dialogue about how we\, as part of this larger food system\, can create change within our work that positively impacts your farm’s resiliency. Examples include social justice issues on the farm\, creating community partnerships\, and providing local food to low income customers–especially in light of the $8.3 million in SNAP dollars spent on local foods since the creation of HIP. \nLeah Penniman of Soul Fire Farm with Maggie Cheney and D. Rooney of Rock Steady Farm & Flowers will draw from their experiences\, research\, and community connections including work from Soul Fire’s recently published manual “Sowing the Seeds of Food Justice”. They will discuss how they make their farms financially viable and socially responsible; we will dive into food distribution models\, cooperative ownership\, and methods of community collaboration. There will be small group discussion and attendees will walk away inspired by and ready to take steps towards implementing changes in their work. \n\nNorthampton Center for the Arts\, 33 Hawley Street\, Northampton\, 4:30 – 7:30pm\nCost for the workshop is free. Food will be provided. Email or call Stevie (413-665-7100) if you have questions about the workshop or location accessibility.   \n\nAbout the Presenters:\n \nRock Steady Farm & Flowers is a for-profit farm located in Millerton\, NY. “We use holistic farming practices that allow us to grow high quality vegetables\, cut flowers\, and herbs for a diverse array of market outlets. We manage a total of 12 acres: two in flowers\, six in veggies\, and over four acres of rotational cover crop. We have diversified customers including our 225 person CSA\, floral designers\, restaurants\, food pantries\, social justice non-profits\, and design for special events in the Hudson Valley and New York City” \n“Our farm is grounded in close partnerships with other land based projects\, neighbors\, and non-profits who are also working to build equity in our region and beyond. We are a growing cooperatively-owned farm\, with opportunities for equity for staff members after a trial period. Our farm both shares land and feeds the kitchen of the The Watershed Center\, a social justice retreat and resource center for change-makers. This partnership\, as well as partnership with the Northeast Community Center in Millerton\, provides job-training and volunteer opportunities for a diversity of youth and adults throughout the season. Additionally\, we have a growing relationship with Callen-Lorde\, an LGBTQ community health center in NYC as well as The LGBTQ Center.” \n \n\n\nSoul Fire Farm ” is a BIPOC-centered community farm committed to ending racism and injustice in the food system. We raise and distribute life-giving food as a means to end food apartheid. With deep reverence for the land and wisdom of our ancestors\, we work to reclaim our collective right to belong to the earth and to have agency in the food system. We bring diverse communities together on this healing land to share skills on sustainable agriculture\, natural building\, spiritual activism\, health\, and environmental justice. We are training the next generation of activist-farmers and strengthening the movements for food sovereignty and community self-determination.” \n\n \nThis workshop is supported by the National Institute of Food and Agriculture\, U.S. Department of Agriculture\, under award 2016-70017-25423.
URL:https://www.buylocalfood.org/event/cisa-workshop-serving-social-and-economic-justice-on-the-farm/
LOCATION:Northampton Center for the Arts\, 33 Hawley St.\, Northampton\, MA\, 01060
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190318T140000
DTEND;TZID=America/Halifax:20190318T170000
DTSTAMP:20260521T114925
CREATED:20181126T195428Z
LAST-MODIFIED:20181206T180633Z
UID:29124-1552917600-1552928400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Reaching the End Consumer
DESCRIPTION:Location: The Food Bank of Western MA\, 97 North Hatfield Road\, Hatfield \n\nAs a wholesale farmer and value added producer\, it’s a challenge to know your customer and what they want because often\, we don’t get a chance to speak directly with the end consumer. \nBuyers\, distributors\, and brokers play a crucial role as intermediaries – knowing what the customer wants and from which producer to supply those products. We invited three people who work in this industry to sit on a panel in March to give farmers and producers some insight about their customers. What are they looking for? What do they wish farmers would know about selling\, packaging\, and marketing their products in retail settings? \n\nAbout the Panelists:\nHenry Kryeski of River Valley Market\, Dan Reilly of Equinox Food Brokers\, and Gideon Burdick of Red Tomato \n\nRegister for Workshop Panel\n\nLoading…
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-reaching-the-end-consumer/
LOCATION:The Food Bank of Western MA\, 97 North Hatfield Road\, Hatfield\, MA\, 01038
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190313T140000
DTEND;TZID=America/Halifax:20190313T170000
DTSTAMP:20260521T114925
CREATED:20181126T191121Z
LAST-MODIFIED:20181212T194201Z
UID:29117-1552485600-1552496400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Value Added Marketing - What to Expect When Scaling Up
DESCRIPTION:Location: CISA Office\, 1 Sugarloaf Street\, South Deerfield\, MA \nFor farmers who produce packaged products currently or are looking towards the future of selling in larger retail stores\, through regional distributors or other larger markets. From honey to salsa\, from grass-fed meat and dairy to salad greens\, what are the benefits and detriments one should know about bigger companies and what to do if you are approached by an investor? Plus\, what are the current industry marketing trends that have been shaped by our craft and small farm movements and how are those industries beginning to shape us? \nAbout the Presenter\n\n \nSara Talcott a marketing communications and branding specialist with over 10 years of experience leading marketing for brands like Chobani and Maple Hill Creamery. She is currently the Director of Marketing and Communications for the Community Foundation of Western MA. You can find out more information about her work in farm product marketing here.  \n\n\n\nCost for individual workshops is $15 and $10 for additional attendees from your farm. Local Hero Members receive 20% off attendance. Food will be provided. Scholarships are available if cost is a barrier to attending. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \n \n\nRegister for Workshop\n\n\n\n\n\nChoose Attendance Option\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-value-added-marketing-what-to-expect-when-scaling-up/
LOCATION:CISA Office\, 1 Sugarloaf Street\, South Deerfield\, MA\, 01373\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190306T170000
DTEND;TZID=America/Halifax:20190306T200000
DTSTAMP:20260521T114925
CREATED:20181116T223439Z
LAST-MODIFIED:20190215T214251Z
UID:28943-1551891600-1551902400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Three Pillars of Digital Marketing
DESCRIPTION:Please note that the previous date of February 13th has been rescheduled to March 6th\n\nLocation: Bueno Social Studio @ Greenspace Cowork\, 289 Main St. 3rd Floor (Above Hawks and Reed)/ Greenfield\n\nThis workshop will outline what we consider to the be three very important “channels” when connecting with your customer base online. We will cover the importance of each channel (Website\, Social Media and Email marketing) brand consistency\, engagement with current and potential customers\, workflows\, and automation (i.e how to market effectively with little time\, budget and experience). Each participant will leave the workshop with a plan of how to take action with their marketing objectives and have a clearer understanding of how things connect from an online marketing perspective. \nAbout the Presenters\nMichael and Lauren Crigler run Bueno Social\, a Northampton based web and social media marketing company that specializes in SEO\, design and branding. Website \n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \nRegister for Workshop:\n\nThis workshop is currently sold out. email zoey@buylocalfood.org with questions about this workshop. \n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-2019-three-pillars-of-digital-marketing/
LOCATION:Bueno Social\, 289 Main St.\, Greenfield\, MA\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190221T130000
DTEND;TZID=America/Halifax:20190221T160000
DTSTAMP:20260521T114925
CREATED:20181116T224906Z
LAST-MODIFIED:20190221T172359Z
UID:28997-1550754000-1550764800@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Profitable Meat Marketing
DESCRIPTION:Location: Click Workspace\, 9 and 1/2 Market St.\, Northampton\nYou are selling local meat—but are you making money? \nJoin Cornell Cooperative Extension Agriculture Marketing Specialist Matt LeRoux to find out if you are covering all your meat marketing costs—including your TIME—and bringing in a profit. In the workshop\, you will learn how to develop your farm’s marketing strategy and how to set specific marketing objectives to make your job easier. In addition to marketing tips\, you’ll learn about Cornell Cooperative Extension’s NEW Meat Price Calculator. \nThis workshop is ideal for farmers raising animals for pork\, beef\, lamb/mutton\, goat and other meat sold by the cut. \n\nAbout the Presenter\nMatt is an Agriculture Marketing Specialist with Cornell Cooperative Extension – Tompkins County. He is also the author/designer of Meat Suite\, and is currently developing a Meat Pricing Calculator for producers. We’re excited to have him back to the Valley to talk specifically to livestock farmers in our area. \n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \n\nRegistration for this workshop is closed.\n\n\n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-profitable-meat-marketing/
LOCATION:MA
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190209T100000
DTEND;TZID=America/Halifax:20190209T140000
DTSTAMP:20260521T114925
CREATED:20190204T151311Z
LAST-MODIFIED:20190204T151311Z
UID:29854-1549706400-1549720800@www.buylocalfood.org
SUMMARY:Winter Fare at Amherst Winter Market
DESCRIPTION:Winter Fare at the Amherst Winter Market\nIndoors @ the Hampshire Mall\, Target Hallway\, 10am – 2pm \n\n\nAM: Kraut making/ food restoration/preservation demonstrations\nAntique milk bottle exhibit from the Amherst Historical Society\nTimber frame from Mass Woodland Institute\nClay pottery demonstrations with Deborah Bazer\nToddler shoe making\nMarket Story Booth: Shutdown Tales (share your recent experiences of the government shutdown)\n\nFor kids: balloon twisting\, face painting\, and Valentine’s day cards with vegetable dyes \nLive music by Juggler Meadow String Band \n\n**Weekly vendors \nAmherst Coop \nAmherst Winterfest Committee \nApex Orchards**\nApples\, honey\n​\nAtlas Farm**HIP\nSweet potatoes\, potatoes\, cabbage\, carrots\,parsnips\, radishes\, turnips\, celery root\, tomato puree\, salad mix/lettuce mix\, kale\, lettuce (head)\, tote bags & tee shirts\nAlso supplying Sidehill farm- Hawley\, MA: yogurt quarts and cups\nOld Friends Farm- Amherst\, MA: specialty syrup and spice blends\nReal Pickles- Greenfield\, MA: pickled vegetables \nBergeron Sugarhouse**\nMaple syrup & candies\, maple sugar\, maple cream\, pancakes\n​\nBerkshire Mountain Bakery**\nSourdough breads\, pastries\, croissants\, GF breads & doughs\, pizza crusts\, cookies\, muffins\, bouchon \, canele\,\nCenter for Ecotechnology* \nOffer energy & waste reduction programs & education \n​\nChase Hill Farm**SNAP\n100% grassfed and certified organic raw cow cheese\, 100% grassfed and certified organic beef\, eggs\, pork and chicken all fed no-soy\, organic grain \nFrom Fiber to Fashion**\nEggs (chicken and duck)\, honey & honey sticks\, and alpaca fiber products\n​ \nHarvest Market\nJam\, hot & cold soups\, hummus/pesto/chutney\, dried apples\, local popped popcorn\, biscuits (GF)\, handpies & small pizzas \nJDBCreations\nHandcrafted silver jewelry \nLittle White Goat Dairy\nChocolate chevre truffles\, chevre\, seasoned & unseasoned Bulgarian feta in brine or in seasoned olive oil \nLong Hill Farm/Quaboag Trading Company**\nEggs\, beeswax hand cream\, honey​​​\n​\nMycoterra Farm**HIP\nMushrooms\, mushroom growing kits\, mushroom skincare\n(all grown and produced on farm) \nParnella Naturals\nOlive oil soaps\, lotions\, cleaning products \nPitchfork Farm\nBison meat & bones\, scarves\, hand woven baskets \nPopeye Hill Farm**\nPork\, chicken/turkey pot pies \nStoneybrook Cider​\nHard apple cider \nSweet Pumpkins Farm*\nGoat milk soaps\, lotion\, lip balms\, salves\, maple syrup\, quail eggs\, baked  goods\, cookies\, cakes\, breads\, jams\, jellies\, preserves \nWingate Farm**HIP\nSalad greens\, spinach\, cooking greens\, eggs\, organic pork \nWe are open every Sat. thru 3/16.\nIndoors @ the Hampshire Mall\, Target Hallway\, 10am – 2pm
URL:https://www.buylocalfood.org/event/winter-fare-at-amherst-winter-market/
LOCATION:MA
CATEGORIES:CISA Events,Community Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190206T130000
DTEND;TZID=America/Halifax:20190206T160000
DTSTAMP:20260521T114925
CREATED:20181116T215325Z
LAST-MODIFIED:20181212T193756Z
UID:28941-1549458000-1549468800@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Making Your Brand Come Alive
DESCRIPTION:Location: MA Green High Performance Computing Center\, 100 Bigelow St.\, Holyoke\nThis hands-on workshop will help identify your farm’s unique story\, and explain the steps towards shaping it into a unique brand that will be the foundation of all your marketing efforts. We’ll talk about what makes a strong brand\, the essential elements of branding\, who your target audiences are\, and how best to reach them with your brand. The workshop will share several low-expense tools you can easily use to kick start your farm’s branding and marketing\, and will identify resources worth exploring for deeply integrated\, meaningful branding that will ultimately boost sales. Whether you are looking to refresh your farm’s brand\, build on the brand you’ve established\, or have no brand at all and want to get started\, we’ll work together to find the tools to help you best tell your story. \nAbout the Presenter\n\nAlessandra Mele is the founder of The Homegrown Studio\, a small creative marketing agency focused on agrarian businesses. After several years of managing marketing and communications efforts for a worldwide animal health care brand focused on agricultural audiences\, she took her corporate marketing skills and applied them at the local\, grassroots level\, aiming to help farms and small businesses best tell their stories for market success. She lives and works in Wilbraham\, where she helps manage her family’s small farm as well – a lifelong love that has fostered her appreciation for the land and all its caretakers.Website \n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \nRegister for the Workshop\n\n \n\n\n\nChoose Attendance Option\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-making-your-farm-brand-come-alive/
LOCATION:Massachusetts Green High Performance Computing Center\, 100 Bigelow St.\, Holyoke\, MA\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190202T100000
DTEND;TZID=America/Halifax:20190202T130000
DTSTAMP:20260521T114925
CREATED:20190124T202833Z
LAST-MODIFIED:20190124T204527Z
UID:29762-1549101600-1549112400@www.buylocalfood.org
SUMMARY:Winter Fare at the Greenfield Farmers' Market
DESCRIPTION:The First Annual Greenfield Winter Fare was held in 2008\, sparked by Juanita Nelson’s desire to get more people in Franklin County to eat local food year-round. Farmers’ Markets had been popular in the summer months\, but during the winter\, most people went back to buying trucked in vegetables from the grocery store. The Greenfield Winter Fare taught our community that local food could be made available all year round and it was amazing! I remember that first Winter Fare and it was such an exciting event that there was barely room to move. That special event grew into the Greenfield Winter Farmers’ Market which we now hold from Nov-March each winter. \nOn Feb 2\, we will celebrate the 12th annual Greenfield Winter Fare. At the Winter Fare\, you will find a full farmers’ market with a variety of local raised farm products\, baked goods\, preserves\, and more. Farm products include fresh and storage vegetables\, chicken\, beef\, pork\, lamb\, goat\, fresh mushrooms\, maple products\, fruit\, fiber products and more. \nWe will also have workshops on Season Extension/Winter Growing\, Aromatherapy De-Mystified\, and Eating Healthy Meals while Saving Money. More details here. \nVendors include:\nBalky Farm\nBarberic Farm\nBeaumont’s Berries\nBostrom Farm\nClarkdale Fruit Farms\nCoyote Hill Farm\nDr Cookie\nEden Pond Farm\nM & G Kettle Korn\nRainbow Harvest Farm\nMycoTerra\nRag Hill Farm\nRed Fire Farm\nSunrise Farms\nSweet Morning Farm\nWhite Buffalo Herbs\nHearthstone Artisan Bakery\nLocal Maple Granola\nComida Latina\nLost Thyme Designs\nBobbie’s Bee Balm
URL:https://www.buylocalfood.org/event/winter-fare-at-the-greenfield-farmers-market/
LOCATION:Four Corners School\, 21 Ferrante Avenue\, Greenfield\, MA\, 01301\, United States
CATEGORIES:CISA Events,Community Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190130T130000
DTEND;TZID=America/Halifax:20190130T160000
DTSTAMP:20260521T114925
CREATED:20181116T185825Z
LAST-MODIFIED:20181212T193646Z
UID:28939-1548853200-1548864000@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Niche Marketing in the Black
DESCRIPTION:Location: Massachusetts Green High Performance Computing Center\, 100 Bigelow St.\, Holyoke\nDid you know the word “niche” comes from the French word ‘to nest’? Niche marketing is targeting a product or service to a segment of a market that is not well served. Join us to explore and identify prospective niche markets for your farm or business. Small- to mid-size farms stand to benefit financially from new revenue streams. We will pinpoint niche opportunities for the Pioneer Valley\, explore marketing strategies\, provide tools for analysis and viability\, and identify the pros and cons of different approaches. We’ll cover direct marketing to the public\, intermediate niche marketing techniques\, and collaborative marketing. Come share your challenges and successes with peers! Tools\, resources\, and valuable handouts will be presented to help participants identify potential niches for their operation. \nAbout the Presenter\nDarryl Benjamin is a passionate educator and advocate for sustainable food systems. He holds a Leadership for Sustainable Food Systems Professional Certificate from the University of Vermont\, an MFA in Writing from Vermont College of Fine Arts\, and a BA in English Literature from McGill University. Benjamin is cofounder and president of The GMO Breakthrough Education Project\, a 501(c)3 nonprofit dedicated to transforming global food systems through education. Benjamin has taught at over a dozen universities and colleges in Massachusetts and Vermont\, including six years in food sustainability\, writing\, and marketing at New England Culinary Institute. He currently lectures and conducts seminars on sustainable food systems\, GMOs\, and farm-to-table principles. \nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \nRegister for the Workshop:\n\n \n\n\n\nChoose Attendance Option\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-2019-niche-marketing-in-the-black/
LOCATION:MA
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190124T160000
DTEND;TZID=America/Halifax:20190124T190000
DTSTAMP:20260521T114925
CREATED:20181116T184322Z
LAST-MODIFIED:20190117T181623Z
UID:28936-1548345600-1548356400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Storytelling for Your Brand
DESCRIPTION:Location: CISA Office\, 1 Sugarloaf St.\, South Deerfield\nIn this workshop we will discover how to create a comprehensive organizational or business story\, and use it to launch or strengthen your brand. In this workshop participants will create a story outline\, and mock up their story via social media or direct marketing. Participants will leave with a storytelling accountability buddy for the steps they’d like to move forward. \nAbout the Presenter:\n \nAngela is an innovative educator\, evaluator\, and writer who works at the intersection of health equity and sustainable food systems.They provide program development\, facilitation\, strategic planning\, grant writing\, and participatory evaluation services to organizations and institutions throughout the Northeast. They teach at the University of Massachusetts and the Franklin County House of Corrections\, their course load includes explorations in food recovery\, beekeeping\, and food preservation traditions learned from their own Grandmother. Angela Roell runs a small honey farm and educational apiary program at the queer farmstead Yard Birds Farm. Website \n\n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \nRegister for Workshop:\n\n \n\n\n\nRegister for Workshop\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-storytelling-for-your-brand/
LOCATION:CISA Office\, 1 Sugarloaf Street\, South Deerfield\, MA\, 01373\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190116T130000
DTEND;TZID=America/Halifax:20190116T160000
DTSTAMP:20260521T114925
CREATED:20180116T180043Z
LAST-MODIFIED:20181212T193252Z
UID:28934-1547643600-1547654400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Cutting through the Noise - Successful Marketing Campaigns that Reach Consumers
DESCRIPTION:Location: Click Workspace\, 9½ Market St.\, Northampton\nTalk to any marketer and you will hear “it’s noisy out there.” There seem to be more and more opportunities to market our products: e-commerce\, social media\, institutions\, grocers\, pop-ups\, subscription clubs\, FPF…But all these opportunities are complicated to navigate and create a lot of competitive noise for potential customers to sift through. You may find yourself asking: What marketing is best if I just want to increase my sales? \nRose Wilson and Jean Hamilton will lead this hands-on intensive to guide you through the steps of creating a customer-centered marketing campaign. Breaking down the essential components of a marketing plan\, we will give you tools to develop a deeper understanding of your market\, design goals and metrics to evaluate the success of your campaigns\, and prompt you to get your marketing creativity flowing. These tools will include worksheets to: 1) Build campaign goals\, budget\, and returns; 2) Guide your targeted market research; 3) Inspire creative material for campaigns. This will be a working session\, allowing us to practice using these tools and maybe even develop that $1\,000\,000 campaign you’ve been waiting for. \nAbout the Presenters:\nRose Wilson specializes in business planning and market development for farms and food producers. Rose began her career as a National Sales Manager and Vertical Market Supervisor for Geographic Data Technology\, Inc. (now Tom Tom). She migrated to Harpoon Brewery where she served as Business Development Manager until 2004 when she launched her private consulting business. Rose has helped over 300 farms across New England with feasibility studies\, enterprise and market analyses\, market development\, business planning\, strategic planning\, succession planning and business valuation. Rose has also helped her clients secure over $3 million in federal and regional grants. Website \n\nJean Hamilton: Jean’s passion for food\, agriculture\, and community development have taken her on diverse journeys across the food value chain – from farm fields\, through kitchens and dining rooms\, and out to conference halls and board rooms. Currently\, Jean supports farm and food businesses as a consultant with projects ranging from marketing and branding strategies\, business planning\, financial benchmarking\, and grant writing. Website \n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \n Register for Workshop:\n\n \n\n\n\nChoose Attendance Option\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org \nFunding for CISA’s Winter Workshop Series is provided by the U.S. Department of Agriculture (USDA)/National Institute of Food and Agriculture under award 2016-70017-25423\, USDA Agricultural Marketing Service grant 16FMPPMA0002 and by individual contributors and Local Hero members. This institution is an equal opportunity provider.
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-2019-cutting-through-the-noise-successful-marketing-campaigns-that-reach-consumers/
LOCATION:Click Workspace\, 9.5 Market St.\, Northampton\, MA\, 01060
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190109T160000
DTEND;TZID=America/Halifax:20190109T180000
DTSTAMP:20260521T114925
CREATED:20181116T161832Z
LAST-MODIFIED:20190109T190654Z
UID:28931-1547049600-1547056800@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Farm Marketing from the Heart
DESCRIPTION:Location: Franklin County CDC\, 324 Wells St.\, Greenfield\, MA OR webinar\n\n***REGISTRATION FOR THIS WORKSHOP IS NOW CLOSED. EMAIL STEVIE@BUYLOCALFOOD.ORG WITH QUESTIONS. CHECK OUT THE NEXT UPCOMING WINTER WORKSHOPS HERE. *** \n\n*************************************************************************************************\n\n\nThis 1-hour presentation will give you an overview of the essential tools you need to get more customers with online marketing\, while also teaching you strategic relationship-building marketing techniques so your farm can thrive.\n\n\nHave you been struggling to know where to start?\nDon’t know the best place to focus your marketing efforts?\nWorried about how you’re going to sell ALL your product before it’s ready for market?\n\n\nThen make sure your pencil is sharpened and you’re ready to take notes because you’re going to get so much out of this presentation. \nI will show you the exact steps I used to build a profitable farm\, all using relationship-based online marketing techniques. \n\nOnly 2% of farm-to-consumer farms ever make it to the 5-year mark and are financially sustainable. Be one of the 2% by modeling your farm after their practices.\n\nAbout the Presenter:\nCharlotte Smith\nNamed one of the Top 25 Most Influential Women in the World in Food & Ag by Food Tank\, and called a food rebel\, pioneer and visionary by PBS’s Food Forward TV\, Charlotte Smith teaches farmers across America and in five English speaking countries how to build their profitable farms through relationship based digital marketing. \nCharlotte has earned a reputation as a champion for small farmer’s rights as President of the Northwest Farmer’s Union\, is a #1 Amazon Bestselling author\, and #1 Rated Keynote Speaker for the National Farmer’s Union Convention. \n\n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided.  \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \n 
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-farm-marketing-from-the-heart/
LOCATION:Franklin County CDC Food Processing Center\, 324 Wells Street\, Greenfield\, MA
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20181129T173000
DTEND;TZID=America/Halifax:20181129T203000
DTSTAMP:20260521T114925
CREATED:20181016T204002Z
LAST-MODIFIED:20181016T204002Z
UID:28817-1543512600-1543523400@www.buylocalfood.org
SUMMARY:Selling to Everyone: A Workshop for Farmers' Market Managers\, Vendors\, and Staff
DESCRIPTION:CISA invites farmers’ market managers\, staff\, and vendors to come to together and identify how your farmers’ market can attract more customers and provide a welcoming and inclusive environment for all. \nWorkshops will be held in three locations : \n\nTuesday\, November 27th 5:30-8:30 at Max’s Tavern: 1000 W Columbus Ave.\, Springfield\, MA 01105 (Dinner catered by Max’s Tavern)\nWednesday\, November 28th 5:30-8:30 at 17- Main St.\, Greenfield (next to Green Fields Market)\nThursday\, November 29th 5:30-8:30 at Northampton Senior Center\, 67 Conz St.\n\nParticipants will identify their farmers’ markets’ mission and core values and assess which potential customers do and do not currently attend the market. This will help make your market even more welcoming and ultimately attract and retain loyal market customers. \nAnticipate Outcomes Include: \n\nRecognize the community culture and demographics served by your market\nCreate quality customer service and behaviors that draw in and adapt to a diversity of customer needs\nIdentify new practice to implement for the upcoming market season\n\nMarket managers\, staff\, and vendors are strongly encouraged to attend one session as a group and there will be opportunities for discussion together. Each session is limited to 20 participants. \nPlease RSVP below by Monday November 19th. For questions email zoey@buylocalfood.org or call 413-665-7100. Dinner will be served at each location. \n\nLoading…
URL:https://www.buylocalfood.org/event/selling-to-everyone-a-workshop-for-farmers-market-managers-vendors-and-staff-3/
LOCATION:Northampton Senior Center\, 67 Conz St\, Northampton\, MA\, MA\, 01060\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20181128T173000
DTEND;TZID=America/Halifax:20181128T203000
DTSTAMP:20260521T114925
CREATED:20181016T203812Z
LAST-MODIFIED:20181016T203812Z
UID:28814-1543426200-1543437000@www.buylocalfood.org
SUMMARY:Selling to Everyone: A Workshop for Farmers' Market Managers\, Vendors\, and Staff
DESCRIPTION:CISA invites farmers’ market managers\, staff\, and vendors to come to together and identify how your farmers’ market can attract more customers and provide a welcoming and inclusive environment for all. \nWorkshops will be held in three locations : \n\nTuesday\, November 27th 5:30-8:30 at Max’s Tavern: 1000 W Columbus Ave.\, Springfield\, MA 01105 (Dinner catered by Max’s Tavern)\nWednesday\, November 28th 5:30-8:30 at 17- Main St.\, Greenfield (next to Green Fields Market)\nThursday\, November 29th 5:30-8:30 at Northampton Senior Center\, 67 Conz St.\n\nParticipants will identify their farmers’ markets’ mission and core values and assess which potential customers do and do not currently attend the market. This will help make your market even more welcoming and ultimately attract and retain loyal market customers. \nAnticipate Outcomes Include: \n\nRecognize the community culture and demographics served by your market\nCreate quality customer service and behaviors that draw in and adapt to a diversity of customer needs\nIdentify new practice to implement for the upcoming market season\n\nMarket managers\, staff\, and vendors are strongly encouraged to attend one session as a group and there will be opportunities for discussion together. Each session is limited to 20 participants. \nPlease RSVP below by Monday November 19th. For questions email zoey@buylocalfood.org or call 413-665-7100. Dinner will be served at each location. \n\nLoading…
URL:https://www.buylocalfood.org/event/selling-to-everyone-a-workshop-for-farmers-market-managers-vendors-and-staff-2/
LOCATION:170 Main St.\, Greenfield\, MA\, 170 Main St.\, Greenfield\, MA\, 01301\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20181127T173000
DTEND;TZID=America/Halifax:20181127T203000
DTSTAMP:20260521T114925
CREATED:20181016T203413Z
LAST-MODIFIED:20181016T203413Z
UID:28811-1543339800-1543350600@www.buylocalfood.org
SUMMARY:Selling to Everyone: A Workshop for Farmers' Market Managers\, Vendors\, and Staff
DESCRIPTION:CISA invites farmers’ market managers\, staff\, and vendors to come to together and identify how your farmers’ market can attract more customers and provide a welcoming and inclusive environment for all. \nWorkshops will be held in three locations : \n\nTuesday\, November 27th 5:30-8:30 at Max’s Tavern: 1000 W Columbus Ave.\, Springfield\, MA 01105 (Dinner catered by Max’s Tavern)\nWednesday\, November 28th 5:30-8:30 at 17- Main St.\, Greenfield (next to Green Fields Market)\nThursday\, November 29th 5:30-8:30 at Northampton Senior Center\, 67 Conz St.\n\nParticipants will identify their farmers’ markets’ mission and core values and assess which potential customers do and do not currently attend the market. This will help make your market even more welcoming and ultimately attract and retain loyal market customers. \nAnticipate Outcomes Include: \n\nRecognize the community culture and demographics served by your market\nCreate quality customer service and behaviors that draw in and adapt to a diversity of customer needs\nIdentify new practice to implement for the upcoming market season\n\nMarket managers\, staff\, and vendors are strongly encouraged to attend one session as a group and there will be opportunities for discussion together. Each session is limited to 20 participants. \nPlease RSVP below by Monday November 19th. For questions email zoey@buylocalfood.org or call 413-665-7100. Dinner will be served at each location. \n\nLoading…
URL:https://www.buylocalfood.org/event/selling-to-everyone-a-workshop-for-farmers-market-managers-vendors-and-staff/
LOCATION:Max’s Tavern\, 1000 Columbus Ave.\, Springfield\, MA\, 01105\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20181114T170000
DTEND;TZID=America/Halifax:20181114T190000
DTSTAMP:20260521T114925
CREATED:20181002T181227Z
LAST-MODIFIED:20181003T175855Z
UID:28662-1542214800-1542222000@www.buylocalfood.org
SUMMARY:Beginning Farmer Focus Group
DESCRIPTION:Farm Focus Group – Your Thoughts and Ideas Needed to Continue Providing Assistance for Farmers \nCalling all beginning farm owners and managers! If you have taken ownership of a farm or stepped into a principal farm manager role between 2006 – 2018 OR if you are an aspiring farm operator\, please join us at one of these events! \nEnsuring the sustainability of beginning farmers is crucial in continuing the Pioneer Valley as a vibrant agricultural area. For 25 years\, farmers turned to CISA for support in sustaining their business and mission\, seeking answers to their questions\, and providing information to see an idea or opportunity through. We want to continue providing that for the next 25 years – and evolve with your needs and your ideas! \nThrough the support of USDA NIFA Beginning Farmer and Rancher Development Program\, we are holding focus groups in two locations to inform how CISA farmer support programming will look in the coming years. We need to hear about your experiences\, successes\, unmet needs\, and requests to continually evolve as farm business assistance providers. \nTell us how WE can work for YOU! \nDiscussion Topics: \n\nFor participants in CISA events\, what has worked well and what can we improve\nBuilding farmer networks\nGaps in service and information for farmers\nSupport for limited resource\, women\, queer\, trans\, POC and veteran farmers\n\nPlease RSVP below by November 11 or email stevie@buylocalfood.org. Dinner will be catered.  \nLoading… \nThis material is based upon work that is supported by the National Institute of Food and Agriculture\, U.S. Department of Agriculture\, under award 2016-70017-25423.
URL:https://www.buylocalfood.org/event/beginning-farmer-focus-group-2/
LOCATION:Rural Commonwealth\, 49 Conway Street\, Shelburne Falls\, MA\, 01370\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20181113T170000
DTEND;TZID=America/Halifax:20181113T190000
DTSTAMP:20260521T114925
CREATED:20181002T180326Z
LAST-MODIFIED:20181003T180106Z
UID:28660-1542128400-1542135600@www.buylocalfood.org
SUMMARY:Beginning Farmer Focus Group
DESCRIPTION:Farm Focus Group – Your Thoughts and Ideas Needed to Continue Providing Assistance for Farmers \nCalling all beginning farm owners and managers! If you have taken ownership of a farm or stepped into a principal farm manager role between 2006 – 2018 OR if you are an aspiring farm operator\, please join us at one of these events! \nEnsuring the sustainability of beginning farmers is crucial in continuing the Pioneer Valley as a vibrant agricultural area. For 25 years\, farmers turned to CISA for support in sustaining their business and mission\, seeking answers to their questions\, and providing information to see an idea or opportunity through. We want to continue providing that for the next 25 years – and evolve with your needs and your ideas! \nThrough the support of USDA NIFA Beginning Farmer and Rancher Development Program\, we are holding focus groups in two locations to inform how CISA farmer support programming will look in the coming years. We need to hear about your experiences\, successes\, unmet needs\, and requests to continually evolve as farm business assistance providers. \nTell us how WE can work for YOU! \nDiscussion Topics: \n\nFor participants in CISA events\, what has worked well and what can we improve\nBuilding farmer networks\nGaps in service and information for farmers\nSupport for limited resource\, women\, queer\, trans\, POC and veteran farmers\n\nPlease RSVP below by November 11 or email stevie@buylocalfood.org. Dinner will be catered. Don’t hesitate to contact Stevie with questions. \nLoading… \nThis material is based upon work that is supported by the National Institute of Food and Agriculture\, U.S. Department of Agriculture\, under award 2016-70017-25423.
URL:https://www.buylocalfood.org/event/beginning-farmer-focus-group/
LOCATION:North Hadley Sugar Shack\, 181 River Drive\, Hadley\, MA\, 01035\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
END:VCALENDAR