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CISA Workshops for Businesses

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How to talk about climate change with customers and other audiences

Hitchcock Center For the Environment 845 West St, Amherst, MA, United States

Register here! In this half-day workshop, you'll connect with farmers and others in our local food system to learn and practice effectively communicating about climate change with customers and your community. CISA staff, including climate coordinator Stephen Taranto and communications coordinator Jacob Nelson, will share examples of best practices and real world communications strategies from […]

Free

Building a brand that inspires customer investment in your farm

Greenfield Public Library 412 Main Street, Greenfield, MA 01301

Register here! Branding helps your customers understand who you are and what you do as soon as they see your logo and any of your printed or digital marketing assets. It helps you build a deeper connection with your customers and inspires new customers to get to know your farm and your products. Join CISA […]

Climate resilience, community, sustainability: Marketing your farm’s values

Florence Civic Center 90 Park Street, Florence, MA

Register here! As a farmer, you’re driven by your own set of values that shape how you farm and engage with your community. Choosing to center your values in farm marketing can be a deeply personal decision, but also make a difference in attracting and retaining a customer base that’s motivated by your shared values. […]

Free

Strategic Digital Marketing: Managing Social Media During the Busy Season

Venture Way Collaborative 200 Venture Way, Hadley, MA, United States

Register here! Join CISA and digital marketing expert, Michael Crigler, to explore social media marketing approaches that strengthen customer engagement, while avoiding overload and making the most of your time. During your farm’s busiest season, more is NOT always merrier. At the same time, it is crucial to maintain a loyal and engaged customer base […]

Free