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X-WR-CALNAME:CISA - Community Involved In Sustaining Agriculture
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DTSTART;TZID=America/New_York:20250206T180000
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UID:48978-1738864800-1738870200@www.buylocalfood.org
SUMMARY:POSTPONED - Climate resilience\, community\, sustainability: Marketing your farm’s values
DESCRIPTION:This event has been POSTPONED due to weather concerns. \nStay tuned for details about a rescheduled event date. Contact Molly (molly@buylocalfood.org) with questions. \n\nAs a farmer\, you’re driven by your own set of values that shape how you farm and engage with your community. Choosing to center your values in farm marketing can be a deeply personal decision\, but also make a difference in attracting and retaining a customer base that’s motivated by your shared values. Join CISA for a panel and farmer-to-farmer discussion exploring how local farmers showcase sustainable practices\, climate resilience\, equitable food access\, and other values-based initiatives to further farm goals and differentiate their business. Farmer guest speakers will include Ellen Drews\, Farm Manager at Astarte Farm in Hadley\, and Abby Ferla\, Farm Manager at Foxtrot Farm in Ashfield. Following the panel\, Local Hero Program Manager\, Jen Smith\, will facilitate a group discussion to dig deeper into how farmers choose when and how to be public about their values\, challenges that arise from making a statement\, and strategies for effective customer communication. \nThis material is based upon work supported by USDA/NIFA under Award Number 2023-70027-40447.
URL:https://www.buylocalfood.org/event/climate-resilience-community-sustainability-marketing-your-farms-values/
LOCATION:Florence Civic Center\, 90 Park Street\, Florence\, MA\, 01062
CATEGORIES:Climate Events,CISA Events,Farmer Events,CISA Workshops for Businesses
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DTSTART;TZID=America/New_York:20250218T180000
DTEND;TZID=America/New_York:20250218T200000
DTSTAMP:20260521T091440
CREATED:20241106T223013Z
LAST-MODIFIED:20250213T173429Z
UID:48523-1739901600-1739908800@www.buylocalfood.org
SUMMARY:Strategic Digital Marketing: Managing Social Media During the Busy Season
DESCRIPTION:Register here! \nJoin CISA and digital marketing expert\, Michael Crigler\, to explore social media marketing approaches that strengthen customer engagement\, while avoiding overload and making the most of your time. During your farm’s busiest season\, more is NOT always merrier. At the same time\, it is crucial to maintain a loyal and engaged customer base to weather the seasonal changes and ups and downs of farming. Workshop participants will learn to develop a social media strategy that efficiently cuts through the noise\, leveraging your limited hours to successfully reach\, engage\, and retain as many customers as possible. Use this session to strategize and make a plan for your social media management ahead of the growing season. \n\nDate: Tuesday\, February 18th\, 6-8pm\nLocation: Venture Way Collaborative\, 200 Venture Way\, Hadley\, MA 01035 \n\nContact Molly (molly@buylocalfood.org) with questions. \n\nThis material is based upon work supported by USDA/NIFA under Award Number 2023-70027-40447.
URL:https://www.buylocalfood.org/event/maximizing-your-digital-marketing-efficiency-strategic-social-media-management/
LOCATION:Private: Venture Way Collaborative\, 200 Venture Way\, Hadley\, MA\, 01035\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T163000
DTEND;TZID=America/New_York:20250226T193000
DTSTAMP:20260521T091440
CREATED:20250129T205449Z
LAST-MODIFIED:20250130T175033Z
UID:49232-1740587400-1740598200@www.buylocalfood.org
SUMMARY:Farm Property Insurance Workshop
DESCRIPTION:Register here! \nFree; Dinner provided \nInsurance coverage is one of the major budget decisions farmers make and is also one of the most complex and least well understood. In the realm of farm property insurance\, in particular\, it is common for local farmers to find themselves unexpectedly underinsured in the event of losses. Join this session to learn more about how to make informed decisions about this type of insurance.  The meeting will be divided into two parts\, with the first part including technical presentations via zoom by insurance experts\, with time for questions. The second part will be a facilitated conversation among farmers to share experiences\, questions\, and lessons learned. \n\nDate: Wednesday\, February 26th from 4:30pm-7:30pm \nLocation: Sunderland Public Library\, 20 School St\, Sunderland\, MA 01375\n\nPlease pre-register for this meeting [here] by Monday\, February 24th so that we can plan accurately. \nContact Sonia at sonia@buylocalfood.org with questions.
URL:https://www.buylocalfood.org/event/farm-property-insurance-workshop/
LOCATION:Sunderland Public Library\, 20 School Street\, Sunderland
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
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