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February 2019

CISA Winter Workshop: Making Your Brand Come Alive

February 6 @ 1:00 pm - 4:00 pm
Massachusetts Green High Performance Computing Center, 100 Bigelow St.
Holyoke, MA United States
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Location: MA Green High Performance Computing Center, 100 Bigelow St., Holyoke This hands-on workshop will help identify your farm’s unique story, and explain the steps towards shaping it into a unique brand that will be the foundation of all your marketing efforts. We’ll talk about what makes a strong brand, the essential elements of branding, who your target audiences are, and how best to reach them with your brand. The workshop will share several low-expense tools you can easily use…

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CISA Winter Workshop: Profitable Meat Marketing

February 21 @ 1:00 pm - 4:00 pm

Location: Click Workspace, 9 and 1/2 Market St., Northampton You are selling local meat—but are you making money? Join Cornell Cooperative Extension Agriculture Marketing Specialist Matt LeRoux to find out if you are covering all your meat marketing costs—including your TIME—and bringing in a profit. In the workshop, you will learn how to develop your farm’s marketing strategy and how to set specific marketing objectives to make your job easier. In addition to marketing tips, you’ll learn about Cornell Cooperative…

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March 2019

CISA Winter Workshop: Three Pillars of Digital Marketing

March 6 @ 5:00 pm - 8:00 pm
Bueno Social, 289 Main St.
Greenfield, MA United States
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Please note that the previous date of February 13th has been rescheduled to March 6th   Location: Bueno Social Studio @ Greenspace Cowork, 289 Main St. 3rd Floor (Above Hawks and Reed)/ Greenfield   This workshop will outline what we consider to the be three very important "channels" when connecting with your customer base online. We will cover the importance of each channel (Website, Social Media and Email marketing) brand consistency, engagement with current and potential customers, workflows, and automation…

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CISA Winter Workshop: Value Added Marketing – What to Expect When Scaling Up

March 13 @ 2:00 pm - 5:00 pm
CISA Office, 1 Sugarloaf Street
South Deerfield, MA 01373 United States

Location: CISA Office, 1 Sugarloaf Street, South Deerfield, MA For farmers who produce packaged products currently or are looking towards the future of selling in larger retail stores, through regional distributors or other larger markets. From honey to salsa, from grass-fed meat and dairy to salad greens, what are the benefits and detriments one should know about bigger companies and what to do if you are approached by an investor? Plus, what are the current industry marketing trends that have…

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CISA Winter Workshop: Reaching the End Consumer

March 18 @ 2:00 pm - 5:00 pm
The Food Bank of W. MASS, 97 North Hatfield Road
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Location: The Food Bank of Western MA, 97 North Hatfield Road, Hatfield As a wholesale farmer and value added producer, it's a challenge to know your customer and what they want because often, we don't get a chance to speak directly with the end consumer. Buyers, distributors, and brokers play a crucial role as intermediaries - knowing what the customer wants and from which producer to supply those products. We invited three people who work in this industry to sit on…

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April 2019

CISA Workshop: Serving Social and Economic Justice on the Farm

April 17 @ 4:30 pm - 7:30 pm
Northampton Center for the Arts, 33 Hawley St.
Northampton, MA 01060
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We're sorry! This event is full for the general public. We have some reserved spaces left for farmers. Please email Stevie for more information, with questions, or to RSVP: stevie@buylocalfood.org   How can we contribute to economic and social justice? Many farmers have asked some version of this question before. We are, by nature of our work, invested in our communities. But as you know well, farming is hard, time-consuming work, often with limited financial rewards; aligning our social justice…

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Managing People: Skill-building for Supervisors and Crew Leaders

April 22 @ 2:00 pm - 8:30 pm
North Hadley Sugar Shack, 181 River Drive
Hadley, MA 01035 United States

(Para Español, haga click aquí.) Get the best out of your farm team in 2019! Managing people is a skill that can be learned, much like operating equipment or growing crops. Farmers often expect themselves or their employees to learn such skills on their own, but most of us are not born with people management skills and benefit from coaching. Labor is one of your farm's biggest expenses and greatest assets - how well are you managing it? Join us…

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September 2019

Workshop: Get the most out of your farm’s POS system 

September 24 @ 6:00 pm - 8:30 pm
Polish American Citizens Club, 46 South Main Street
South Deerfield, 01373

Calling all farmstand and store managers! Get expert advice from presenter Erin Pirro of Farm Credit East on how to use your point-of-sale system to make better business decisions for your farm. A well designed point-of-sale system is key to farm profitability, yet few farms come close to maximizing the potential of their point-of-sale systems. Taking time to choose the right system and set it up well can pay off many times over in the long run. Learn how to…

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