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DTSTART;VALUE=DATE:20190108
DTEND;VALUE=DATE:20190109
DTSTAMP:20260608T171409
CREATED:20181219T194548Z
LAST-MODIFIED:20181219T194548Z
UID:29308-1546905600-1546991999@www.buylocalfood.org
SUMMARY:Farm Business Planning Course
DESCRIPTION:The Farm Business Planning course will be offered once in the fall and once in the winter. The course meets for 8 evening sessions filled with information and activities that will help you write your farm business plan.The Farm Business Planning course is designed to help you create a written plan to start or expand your farm business. If you are interested in growing on our incubator farm\, you must have a business plan. \nFind more information and register here \nDates for the Winter Session: \nTuesday\, January 8\, 2019\nTuesday\, January 15\, 2019\nTuesday\, January 22\, 2019\nTuesday\, January 29\, 2019\nTuesday\, February 5\, 2019\nTuesday\, February 12\, 2019\nTuesday\, February 19\, 2019\nTuesday\, February 26\, 2019 \n​Time: 6pm-9pm \n​Location: Waldorf School at Moraine Farm\, 701 Cabot Street\, Beverly\, MA 01915 \nCost: $400\, scholarships are available \nInstructors: Juliette Enfield and Alex Matthews \nIf you are new to farming\, it is recommended that you take our Explore Farming workshop before registering for this class so that you can best assess what resources you currently have and what resources you will need to start farming before creating a written business plan.
URL:https://www.buylocalfood.org/event/farm-business-planning-course/
LOCATION:Waldorf School at Moraine Farm\, 701 Cabot Street\, Beverly\, MA\, 01915\, United States
CATEGORIES:Farmer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190109T160000
DTEND;TZID=America/Halifax:20190109T180000
DTSTAMP:20260608T171409
CREATED:20181116T161832Z
LAST-MODIFIED:20190109T190654Z
UID:28931-1547049600-1547056800@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Farm Marketing from the Heart
DESCRIPTION:Location: Franklin County CDC\, 324 Wells St.\, Greenfield\, MA OR webinar\n\n***REGISTRATION FOR THIS WORKSHOP IS NOW CLOSED. EMAIL STEVIE@BUYLOCALFOOD.ORG WITH QUESTIONS. CHECK OUT THE NEXT UPCOMING WINTER WORKSHOPS HERE. *** \n\n*************************************************************************************************\n\n\nThis 1-hour presentation will give you an overview of the essential tools you need to get more customers with online marketing\, while also teaching you strategic relationship-building marketing techniques so your farm can thrive.\n\n\nHave you been struggling to know where to start?\nDon’t know the best place to focus your marketing efforts?\nWorried about how you’re going to sell ALL your product before it’s ready for market?\n\n\nThen make sure your pencil is sharpened and you’re ready to take notes because you’re going to get so much out of this presentation. \nI will show you the exact steps I used to build a profitable farm\, all using relationship-based online marketing techniques. \n\nOnly 2% of farm-to-consumer farms ever make it to the 5-year mark and are financially sustainable. Be one of the 2% by modeling your farm after their practices.\n\nAbout the Presenter:\nCharlotte Smith\nNamed one of the Top 25 Most Influential Women in the World in Food & Ag by Food Tank\, and called a food rebel\, pioneer and visionary by PBS’s Food Forward TV\, Charlotte Smith teaches farmers across America and in five English speaking countries how to build their profitable farms through relationship based digital marketing. \nCharlotte has earned a reputation as a champion for small farmer’s rights as President of the Northwest Farmer’s Union\, is a #1 Amazon Bestselling author\, and #1 Rated Keynote Speaker for the National Farmer’s Union Convention. \n\n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided.  \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \n 
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-farm-marketing-from-the-heart/
LOCATION:Franklin County CDC Food Processing Center\, 324 Wells Street\, Greenfield\, MA
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190115T120000
DTEND;TZID=America/Halifax:20190115T130000
DTSTAMP:20260608T171409
CREATED:20190108T204801Z
LAST-MODIFIED:20190108T204801Z
UID:29423-1547553600-1547557200@www.buylocalfood.org
SUMMARY:2019 Dairy Outlook Webinar
DESCRIPTION:Farm Credit East to Host 2019 Dairy Outlook Webinar \nWith large milk supplies\, low prices\, processing constraints and trade disruptions\, the last several years have been challenging for the Northeast dairy industry. To gain insights about what to expect for 2019\, producers can participate in Farm Credit East’s 2019 dairy outlook webinar on Tuesday\, January 15\, at 12:00 noon EST. All Northeast producers and others involved in the dairy industry are invited to participate in this free webinar. \nThis webinar will look at dairy economics for the year ahead. Dr. Mark Stephenson\, University of Wisconsin-Madison and one of the nation’s leading dairy economists\, will present an overview of dairy markets around the world and discuss what the coming year has in store for dairy producers here in the Northeast. \nJoin us on Tuesday\, January 15\, from 12:00 noon to 1:00 PM EST to learn more about the outlook for the dairy industry in 2019. This webinar is free to attend. Visit FarmCreditEast.com/webinars for registration information. \n\nRegistration link: https://register.gotowebinar.com/register/5639554963432477697
URL:https://www.buylocalfood.org/event/2019-dairy-outlook-webinar/
LOCATION:MA
CATEGORIES:Farmer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190115T150000
DTEND;TZID=America/Halifax:20190115T160000
DTSTAMP:20260608T171409
CREATED:20190110T182524Z
LAST-MODIFIED:20190110T182524Z
UID:29524-1547564400-1547568000@www.buylocalfood.org
SUMMARY:Excel for Farmers - Webinar
DESCRIPTION:Excel can be a powerful tool as you manage your cash\, plan for growth and test the feasibility of new opportunities. It compliments the reporting you get from QuickBooks to do more thorough planning and analysis. In this webinar\, we’ll walk through the basics of excel and spreadsheets\, and learn how to build dynamic spreadsheets that you can use for cash flow budgeting and other types of planning and analysis. \nParticipants in this webinar will be able to ask questions live so be sure to have your own financial statements ready so you can ask questions specific to your business!   \nAll webinars are hosted through GoToMeeting. \nJulia Shanks – The Farmers Office
URL:https://www.buylocalfood.org/event/excel-for-farmers-webinar/
LOCATION:MA
CATEGORIES:Farmer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190116T130000
DTEND;TZID=America/Halifax:20190116T160000
DTSTAMP:20260608T171409
CREATED:20180116T180043Z
LAST-MODIFIED:20181212T193252Z
UID:28934-1547643600-1547654400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Cutting through the Noise - Successful Marketing Campaigns that Reach Consumers
DESCRIPTION:Location: Click Workspace\, 9½ Market St.\, Northampton\nTalk to any marketer and you will hear “it’s noisy out there.” There seem to be more and more opportunities to market our products: e-commerce\, social media\, institutions\, grocers\, pop-ups\, subscription clubs\, FPF…But all these opportunities are complicated to navigate and create a lot of competitive noise for potential customers to sift through. You may find yourself asking: What marketing is best if I just want to increase my sales? \nRose Wilson and Jean Hamilton will lead this hands-on intensive to guide you through the steps of creating a customer-centered marketing campaign. Breaking down the essential components of a marketing plan\, we will give you tools to develop a deeper understanding of your market\, design goals and metrics to evaluate the success of your campaigns\, and prompt you to get your marketing creativity flowing. These tools will include worksheets to: 1) Build campaign goals\, budget\, and returns; 2) Guide your targeted market research; 3) Inspire creative material for campaigns. This will be a working session\, allowing us to practice using these tools and maybe even develop that $1\,000\,000 campaign you’ve been waiting for. \nAbout the Presenters:\nRose Wilson specializes in business planning and market development for farms and food producers. Rose began her career as a National Sales Manager and Vertical Market Supervisor for Geographic Data Technology\, Inc. (now Tom Tom). She migrated to Harpoon Brewery where she served as Business Development Manager until 2004 when she launched her private consulting business. Rose has helped over 300 farms across New England with feasibility studies\, enterprise and market analyses\, market development\, business planning\, strategic planning\, succession planning and business valuation. Rose has also helped her clients secure over $3 million in federal and regional grants. Website \n\nJean Hamilton: Jean’s passion for food\, agriculture\, and community development have taken her on diverse journeys across the food value chain – from farm fields\, through kitchens and dining rooms\, and out to conference halls and board rooms. Currently\, Jean supports farm and food businesses as a consultant with projects ranging from marketing and branding strategies\, business planning\, financial benchmarking\, and grant writing. Website \n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \n Register for Workshop:\n\n \n\n\n\nChoose Attendance Option\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org \nFunding for CISA’s Winter Workshop Series is provided by the U.S. Department of Agriculture (USDA)/National Institute of Food and Agriculture under award 2016-70017-25423\, USDA Agricultural Marketing Service grant 16FMPPMA0002 and by individual contributors and Local Hero members. This institution is an equal opportunity provider.
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-2019-cutting-through-the-noise-successful-marketing-campaigns-that-reach-consumers/
LOCATION:Click Workspace\, 9.5 Market St.\, Northampton\, MA\, 01060
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190122T170000
DTEND;TZID=America/Halifax:20190122T190000
DTSTAMP:20260608T171409
CREATED:20190109T221353Z
LAST-MODIFIED:20190109T221353Z
UID:29501-1548176400-1548183600@www.buylocalfood.org
SUMMARY:Planning for the Next Successor on your Farm
DESCRIPTION:Massachusetts Department of Agricultural Resources (MDAR) is offering three sessions of this workshop across the state for farmers to better understand what is involved in succession planning. Experts from Land for Good and MDAR will provide tools and resources – including the state’s  Agricultural Preservation Restriction (APR) Program ​- to help you identify the next owner of the farm and take steps towards making the transition. \n2019 Workshop dates: \n\nTuesday\, January 22nd – Boyden Library\, 10 Bird St.\, Foxborough\, 5:00 – 7:00pm\,\nWednesday\, February 6th (snow date 2/7\, same place & time) – Red Barn @Hampshire College\, Amherst\, 5:00 – 7:00pm\,\nThursday\, March 7th (snow date 3/25\, same place & time) – Fidelity Bank\, 9 Leominster Connector\, Leominster\, 5:00 – 7:00pm\n\n  \nTo register for a workshop session email Dorothy Du at Dorothy.Du@mass.gov – please include which date/location you will attend and how many people will be attending from your farm.  Sponsored by MDAR’s Agricultural Business Training Program.
URL:https://www.buylocalfood.org/event/planning-for-the-next-successor-on-your-farm/
LOCATION:MA
CATEGORIES:Farmer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190123T080000
DTEND;TZID=America/Halifax:20190123T170000
DTSTAMP:20260608T171409
CREATED:20190115T171435Z
LAST-MODIFIED:20190115T171435Z
UID:29632-1548230400-1548262800@www.buylocalfood.org
SUMMARY:GROWING YOUR FARM BUSINESS business planning course
DESCRIPTION:MDAR has updated its business planning course (previously “Tilling the Soil of Opportunity”) to a new\, hands-on course to help established farmers develop a business plan and financial projections for their farm business. The course has been updated to meet the current needs of farmers. It  will be offered once per week this winter on Wednesday evenings in early 2019 6pm – 9pm for 7 weeks:  1/23\, 1/30\, 2/6\, 2/13\, (no class 2/20) 2/27\, 3/6 and 3/13 (3/20 snow date) at the Bangs Community Center in Amherst. This course covers topics including resource assessment\, marketing strategy\, financial management\, capital planning\, risk management\, quality of life\, and goal setting. The course is taught by professional business planners with years of experience working with Massachusetts farms and guest speakers on current topics such as succession planning and online marketing. The course is subsidized by MDAR\, cost for participants is only $200 per farm\, open to farmers who have been operating a farm business in Massachusetts for at least the 2 prior years. \nApplications will be accepted on a first come first serve basis until January 8\, 2019 or until the course is filled. \nFarmers that complete a business plan by participating in the 2019 Growing Your Farm Business planning course and then apply and get accepted to the APR Improvement or Matching Enterprise Grants for Agriculture grant programs for Fiscal Year 2020 will be able to waive the business planning phase of these programs\, enabling them to move to the contract phase earlier for a longer timeframe to implement their projects. \nHOW TO APPLY: Applications found here\, accepted on a rolling basis until course is filled:  https://www.mass.gov/service-details/agricultural-business-training-program-abtp    \nFor more information contact Melissa Adams at 413-548-1904 or Melissa.L.Adams@mass.gov
URL:https://www.buylocalfood.org/event/growing-your-farm-business-business-planning-course/
LOCATION:MA
CATEGORIES:Farmer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190124T160000
DTEND;TZID=America/Halifax:20190124T190000
DTSTAMP:20260608T171409
CREATED:20181116T184322Z
LAST-MODIFIED:20190117T181623Z
UID:28936-1548345600-1548356400@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Storytelling for Your Brand
DESCRIPTION:Location: CISA Office\, 1 Sugarloaf St.\, South Deerfield\nIn this workshop we will discover how to create a comprehensive organizational or business story\, and use it to launch or strengthen your brand. In this workshop participants will create a story outline\, and mock up their story via social media or direct marketing. Participants will leave with a storytelling accountability buddy for the steps they’d like to move forward. \nAbout the Presenter:\n \nAngela is an innovative educator\, evaluator\, and writer who works at the intersection of health equity and sustainable food systems.They provide program development\, facilitation\, strategic planning\, grant writing\, and participatory evaluation services to organizations and institutions throughout the Northeast. They teach at the University of Massachusetts and the Franklin County House of Corrections\, their course load includes explorations in food recovery\, beekeeping\, and food preservation traditions learned from their own Grandmother. Angela Roell runs a small honey farm and educational apiary program at the queer farmstead Yard Birds Farm. Website \n\n\nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \nRegister for Workshop:\n\n \n\n\n\nRegister for Workshop\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-storytelling-for-your-brand/
LOCATION:CISA Office\, 1 Sugarloaf Street\, South Deerfield\, MA\, 01373\, United States
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190126T090000
DTEND;TZID=America/Halifax:20190126T120000
DTSTAMP:20260608T171409
CREATED:20190116T215746Z
LAST-MODIFIED:20190116T215746Z
UID:29707-1548493200-1548504000@www.buylocalfood.org
SUMMARY:Pioneer Valley Regional Agricultural Conference
DESCRIPTION:Regional Conference with Farmers and Ag Coms \n1. Building Local Markets for All Farmers – Margaret Christie\, CISA\n2. Forest Health and Invasives – Polantin & Andrew Morrison\, Polatin Eco System\n3. Solar Development and Agriculture – Gerald Palano\, MDAR \nPlease ALSO Join Us at the MAAC Annual Meeting on Feb 23rd! \nCLICK HERE TO REGISTER.
URL:https://www.buylocalfood.org/event/pioneer-valley-regional-agricultural-conference/
LOCATION:JFK Middle School\, 100 Bridge Road\, Florence\, MA\, 01062\, United States
CATEGORIES:Community Events,Farmer Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190130T130000
DTEND;TZID=America/Halifax:20190130T160000
DTSTAMP:20260608T171409
CREATED:20181116T185825Z
LAST-MODIFIED:20181212T193646Z
UID:28939-1548853200-1548864000@www.buylocalfood.org
SUMMARY:CISA Winter Workshop: Niche Marketing in the Black
DESCRIPTION:Location: Massachusetts Green High Performance Computing Center\, 100 Bigelow St.\, Holyoke\nDid you know the word “niche” comes from the French word ‘to nest’? Niche marketing is targeting a product or service to a segment of a market that is not well served. Join us to explore and identify prospective niche markets for your farm or business. Small- to mid-size farms stand to benefit financially from new revenue streams. We will pinpoint niche opportunities for the Pioneer Valley\, explore marketing strategies\, provide tools for analysis and viability\, and identify the pros and cons of different approaches. We’ll cover direct marketing to the public\, intermediate niche marketing techniques\, and collaborative marketing. Come share your challenges and successes with peers! Tools\, resources\, and valuable handouts will be presented to help participants identify potential niches for their operation. \nAbout the Presenter\nDarryl Benjamin is a passionate educator and advocate for sustainable food systems. He holds a Leadership for Sustainable Food Systems Professional Certificate from the University of Vermont\, an MFA in Writing from Vermont College of Fine Arts\, and a BA in English Literature from McGill University. Benjamin is cofounder and president of The GMO Breakthrough Education Project\, a 501(c)3 nonprofit dedicated to transforming global food systems through education. Benjamin has taught at over a dozen universities and colleges in Massachusetts and Vermont\, including six years in food sustainability\, writing\, and marketing at New England Culinary Institute. He currently lectures and conducts seminars on sustainable food systems\, GMOs\, and farm-to-table principles. \nCost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided. \nWant to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters. \nRegister for the Workshop:\n\n \n\n\n\nChoose Attendance Option\n\n\nNon-Member First Attendee $15.00 USDNon-Member Additional Attendee $10.00 USDLH Member First Attendee $12.00 USDLH Member Additional Attendee $8.00 USD\n\n\nEnter name(s) of attendees:\n\n\n\n\n\nEnter farm/business name:\n\n\n\n\n\n\n\n\n \n\nWe want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation\, childcare\, registration cost\, etc.) or an accommodation that would make this a more comfortable space\, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español\, contacta Mia – 413-665-7100 o mia@buylocalfood.org
URL:https://www.buylocalfood.org/event/cisa-winter-workshop-2019-niche-marketing-in-the-black/
LOCATION:MA
CATEGORIES:CISA Events,Farmer Events,CISA Workshops for Businesses
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20190131T140000
DTEND;TZID=America/Halifax:20190131T173000
DTSTAMP:20260608T171409
CREATED:20190110T220456Z
LAST-MODIFIED:20190110T220529Z
UID:29539-1548943200-1548955800@www.buylocalfood.org
SUMMARY:School Food Service Workshop and Networking Session
DESCRIPTION:Join food service directors and staff from schools across Franklin County/North Quabbin and beyond to learn about ways to support healthy\, successful students through school food\, and to connect with peers and partners! \nThursday January 31 from 2:00—5:30 PM\n(Snow date February 7)\nAt the John W. Olver Transit Center\n12 Olive St\, Greenfield\, MA \nLocal Food Procurement Training: (Peter McLoughlin\, Department of El-ementary and Secondary Education) : This session will discuss the basics of incor-porating agriculture and locally procured foods in your National School Lunch and Breakfast Programs. We will cover: defining local and where to find local foods\, procurement principles and regulations\, procurement methods\, geographic preference\, and forward contracts. \nCulinary Skills Training & Demo: (Chef Sam Icklan\, Project Bread\, Chefs in Schools Program) Chef Sam will respond to your questions and challenges (see registration form) and demo 1-2 popular tried and tested recipes from his work in schools. \nNetworking and Resource Tables: talk with staff from other schools\, local farmers\, small scale food\naggregators\, and others! \nCLICK HERE TO REGISTER \nOr contact Rachel Stoler at rstoler@frcog.org
URL:https://www.buylocalfood.org/event/school-food-service-workshop-and-networking-session/
LOCATION:MA
CATEGORIES:Farmer Events
END:VEVENT
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