Healthy Incentives Program

The Departments of Transitional Assistance (DTA), Agricultural Resources (MDAR) and Public Health (DPH) are in the process of rolling out the Healthy Incentives Program (HIP) across Massachusetts. HIP is a new SNAP matching program that benefits both SNAP participants and local farmers. This exciting new program will help bring new customers and increased sales to your farm stand, your CSA, and to farmers’ markets you sell at. SNAP is the Supplemental Nutrition Assistance Program, formerly known as food stamps. Find more info about HIP here.

How Does HIP Work?

  • Fruit & vegetable farmers will process their own SNAP and HIP transactions at all at farm stands and farmers’ markets. CSA payments can be made using a monthly automated withdrawal system.
  • Incentives will be calculated and instantly applied directly to the SNAP recipient’s EBT card, available immediately for any future SNAP eligible purchase.
  • SNAP customers will be encouraged to spend their HIP benefits at the farms and farmers’ markets where they earn them.
  • Payments to farmers will be made directly within 1-2 business days.
  • More fresh, healthy, local food for hundreds of thousands of families receiving SNAP benefits who will receive a dollar-for-dollar match, up to a monthly cap, based on household size, on those purchases so they can buy more food.
  • New customers and sales for local farmers.

You can find resources to help promote HIP at your farmers’ market, farm stand, CSA pickup, and/or Mobile Market here.

You can find some frequently asked questions for HIP retailers here. Please contact Mia (413-665-7100) if you have additional questions about HIP.


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