3. Customers are unsure which vendors accept HIP

Available resources:

  • You can request more of the small, durable HIP logo signs from the DTA or from CISA.
  • HIP flyers in multiple languages are available on the mass.gov website.
  • Additional options for signage are available in PDF form on the CISA website.

Tips from market managers:

  • Make a HIP sandwich board at the front and back of the market with arrows pointing to the active HIP vendors, or encourage HIP vendors to make a HIP A-frame sign to place in front of their booth. This way customers don’t have to walk all the way to the manager’s tent to find out who is accepting HIP.
  • Print out lists of which vendors accept HIP, and have this posted and available for customers to take at all times. It saves a lot of energy repeating which vendors accept HIP when you can give out a list people can take with them.
  •  Encourage your vendors to display their durable, HIP logo signs prominently on the front portion of their booth space, so that customers walking by can see them from afar. If vendors want a HIP sign next to their register, make sure they have additional signage in a place that won’t be blocked from view during busy times at the booth. Have a HIP logo sign on hand at the market manager’s booth, and direct EBT customers to look for that logo at participating HIP vendors’ booths.

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