4. Not enough vendors at my market accept HIP

Available resources:

  • The Farmers’ Market Coalition is offering grant money first-come, first-serve to farmers who want equipment to process SNAP (and HIP).
  • Find a step-by-step guide to the process here.
  • Mia at CISA is here to help Pioneer Valley farmers through any step of the process. Contact her.

Tips from CISA:

  • Encourage vendors to participate so you have a HIP-active market!
  • Some vendors may have hesitation due to technology – make sure they talk to CISA, who may be able to allay some of their concerns. Some vendors may have hesitation due to paperwork requirements – make sure they keep up good communication with CISA and the DTA, who can help them complete and expedite the process. Some vendors may have hesitation due to their opinion of government benefits – make sure to let them know that they will likely miss out on increased sales opportunities.
  • Talk about HIP in your newsletter, website, and other marketing tools.
  • Market managers and steering committee members can consider requiring fruit and vegetable vendors to accept SNAP and process HIP, for better customer service and marketing opportunities for the market as a whole.

Helpful phrases:

  • “I’d like to see all eligible vendors on board with HIP”
  • “You’ll be better able to compete with HIP vendors when you have your machine” OR ”These [HIP vendors with long lines] at the market have signed up, and you will likely end up losing business if you don’t participate. “
  • “CISA has staff ready to help you through the process – just email or call them!”

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