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Looking to accept SNAP/EBT at your farm or farmers’ market? Follow the steps below.
Note: At this time, the DTA is not accepting applications for new HIP (Healthy Incentive Program) retailers. You can still apply to accept SNAP.
To fill out the USDA’s SNAP Retailer application, you have two options: use MarketLink’s application service (recommended) or fill out the USDA application yourself.
MarketLink is a great resource and has staff available that can answer all your questions and fill out the USDA SNAP Retailer application for you over the phone.
If you have questions for the USDA, contact the SNAP Retailer Service Center.
Now that you are authorized to accept SNAP, you need to get the equipment to swipe people’s EBT cards.
There are many equipment options out there; this page covers two of your options that are free or subsidized through government programs.
The two options are: mobile equipment or landline equipment.
The landline equipment is free, but can only operate in one fixed location. The mobile equipment does cost some money; however, it is partially subsidized through a federal grant program, can be used in multiple locations, and can be integrated with other point-of-sale systems more easily (Square and WorldPay are credit card processing companies that you can integrate with the mobile processing option.)
Farms and farmers’ markets are eligible to receive free landline EBT processing equipment. Once authorized for SNAP, your business will be contacted by Conduent (the licensed EBT vendor for Massachusetts). Conduent will offer you the option to obtain a landline EBT-only terminal. If you accept, the company will send you a Retailer Agreement and W-9 form to be completed and returned along with a cancelled check. To contact Conduent directly, call (866) 981-7897 or visit their retailer website here.
Since you just got an FNS number, are a direct-marketing farm, and don’t yet have any equipment that can process SNAP payments, you qualify for a federal grant program (called MarketLink) that covers the cost of (most) of the equipment you need.
MarketLink covers the cost of the card reader and one year of the license fee for the app (TotilPay Go) used to process SNAP payments. The grant program does not cover a smart device that you download the app onto (iPad, iPhone, or Android device) nor the cell service plan you need to connect to the network and run SNAP transactions.
Getting your equipment: