“I Come Here Every Week”: Tools for Building Customer Loyalty at Farmers’ Markets
Customer traffic is essential to farmers’ market success. This tipsheet presents research by CISA into a variety of tools and techniques to build customer loyalty at farmers’ markets, and offers suggestions for utilizing them as successfully as possible.
Mass Farmers’ Markets
Mass Farmers’ Markets is a state-wide, non-profit organization dedicated to farmers’ markets, with information for shoppers, market managers, and vendors.
MDAR Farmers’ Market Resources
The Massachusetts Department of Ag Resources has compiled a list of resources for farmers or community members interested in starting farmers’ markets, including information on regulatory concerns, EBT/SNAP and promotion.
Resources for Vendors
Farmers’ Market Coalition
The Farmers’ Market Coalition, a national organization, has a great list of resources for farmers interested in selling at farmers’ markets, including information about pricing, SNAP, and marketing.