Value-Added Products


Options for freezing produce in Western Massachusetts
Many growers in our region sell direct to consumers in order to get the best price and provide fresh, high quality produce. While viable market niches for frozen produce may be developed, aggregating sufficient produce for volume freezing and finding a price point that works for growers, processor, and buyers will present challenges. CISA conducted research in cooperation with the Western Massachusetts Food Processing Center (FPC) at the Franklin County CDC.

Building a Brand for Value-Added Products
Agricultural Marketing Resource Center
A quick list of some things to think about when launching a brand.  

Starting a Loyalty Program
Penn State
Loyalty programs are great ways to increase value-added sales. This guide will help you create and manage one.

Additional Resources:

USDA Rural Business-Cooperative Services
This service makes grants available to independent producers and producer groups for planning activities to establish a viable value-added marketing opportunity for an agricultural product or for acquiring working capital to operate a value-added business venture.

Looking for specific guides for adding value to specific products such as grain or pork? Attra has many tipsheets available for free online.

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