CISA 2019 Winter Workshop Series for Farmers

Branding, Marketing, and Reaching New Customers

What are your farm’s mission and values? How do they manifest in the products you make, the land you work, and community you cultivate? In what ways can you draw in new customers and loyal farm fans who will sustain your business?

This year’s Winter Workshop series will address some of these questions through different tools and approaches to farm marketing and branding. Workshops provide marketing outreach strategies, approaches to articulating your farm’s distinctiveness, and tools to reach new customers. Each presenter brings a wealth of experience to the table as farmers, educators, marketing professionals.

Direct market and wholesale farmers, farms with value added production, and farms looking to reach specific customer bases will all find many of these workshops valuable.

Cost for individual workshops is $15 and $10 for additional attendees from your farm. Local Hero Members receive 20% off attendance. Food will be provided. Note that the March 18th workshop is free! Scholarships are available if cost is a barrier to attending.

Want to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters.

For individual workshop details and registration click on the links below

Farm Marketing from the Heart (Webinar) – Charlotte Smith of 3 Cow Marketing
January 9 – FCCDC/Greenfield (In Person Webinar) or Remote Webinar – 4pm to 6pm

Cutting through the Noise Successful Marketing Campaigns that Reach Consumers – Rose Wilson and Jean Hamilton
January 16 – Click Workspace, 9½ Market St./Northampton – 1pm to 4pm

Storytelling for Your Brand – Angela Roell – Consultant, coach, owner of Yard Birds Farm
January 24 – CISA Office/South Deerfield – 4pm to 7pm

Niche Marketing in the Black – Darryl Benjamin – Educator and Author
January 30 – MA Green High Performance Computing Center, 100 Bigelow St./Holyoke – 1pm to 4pm

Making Your Brand Come Alive – Alessandra Mele of Homegrown Studio
February 6 – MA Green High Performance Computing Center,100 Bigelow St/Holyoke – 1pm to 4pm

Profitable Meat Marketing – Matt LeRoux of Cornell Cooperative Extension
February 21 – Click Workspace, 9½ Market St./Northampton – 1pm to 4pm

Three Pillars of Digital Marketing – Michael and Laura Crigler of Bueno Social
March 6 – 289 Main St., Greenfield – 5pm to 8pm (rescheduled from Feb 13)

Value Added Marketing: What to Expect When Scaling Up  Sara Talcott
March 13 – CISA Office/South Deerfield – Time: 2pm to 5pm

Reaching the End Consumer – River Valley Market, Equinox Food Brokers, and Red Tomato
March 18 – 2pm – 5pm – The Food Bank of Western MA/Hatfield THIS EVENT IS FREE

Contact Stevie Schafenacker via email or at (413) 665-7100, ext. 24 with questions.

We want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation, childcare, registration cost, etc.) or an accommodation that would make this a more comfortable space, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: or 413-665-7100. Para español, contacta Mia – 413-665-7100 o

Funding for CISA’s Winter Workshop Series is provided by the U.S. Department of Agriculture (USDA)/National Institute of Food and Agriculture under award 2016-70017-25423, USDA Agricultural Marketing Service grant 16FMPPMA0002 and by individual contributors and Local Hero members. This institution is an equal opportunity provider.


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