Building a brand that inspires customer investment in your farm
January 29 @ 5:00 pm - 7:00 pm
Branding helps your customers understand who you are and what you do as soon as they see your logo and any of your printed or digital marketing assets. It helps you build a deeper connection with your customers and inspires new customers to get to know your farm and your products. Join CISA and Alessandra Corbett and Sara Esthus from The Homegrown Studio for an introductory workshop where you will learn to identify your key customer groups and what sets your business apart. Together, we will explore the look and feel that you would like your brand to have so your brand is truly authentic to your farm. This is an interactive workshop, and you will leave with a foundation to help strengthen your marketing strategy and inspire customers to invest in your business. Light dinner provided.
- Date: Wednesday, January 29th, 5-7pm
- Location: Greenfield Public Library, 412 Main St, Greenfield, MA 01301
Contact Lucy at lucy@buylocalfood.org with questions.
This material is based upon work supported by USDA/NIFA under Award Number 2023-70027-40447.