Come learn the concept of marketing and branding agricultural businesses and talk about the importance of developing and embodying a brand that works for the farm. In this session Rachael Colacino from Colacino Communications will introduce and help you develop or edit your farm “story” – an important backbone piece that is used when speaking to the public directly or via point of purchase materials, websites, press releases, etc. Michael Kilpatrick of Kilpatrick Family Farm, and Caroline Pam of The Kitchen Garden, will share their farm story and branding best practices with you.
Local Hero member cost for the workshops is $80 for the complete series or $15 for individual sessions. Non-Local Hero rates are $100 for the complete series or $18 per individual session.
This material is based upon work supported by USDA/NIFA under Award Number 2012-49200-20031.