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October 2017
$10 - $15

Efficiency in the Field: Managing Your Crew to Achieve Results and Deepen Relationships

October 26 @ 2:00 pm - 5:00 pm
Brookfield Farm, Hulst Rd
Amherst, MA,
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  Join Pete McLean of True North Facilitation and Zoe Abram of Brookfield Farm to look at Brookfield as a case study for crew management. The workshop is broken into two parts: an introduction to Brookfield Farm as a case study, and a self assessment and analysis of each participant's farm. Pete's approach is very personal, and requires folks to look at their plans, clarify their goals, craft the process, and commit to the outcomes. With his experience in farming…

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November 2017

Lean Management Principles for Farmers

November 8 @ 9:00 am - 1:30 pm
Outlook Farm, 136 Main Road
Westhampton, MA 01027 United States
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Can factory principles be applied to farming without compromising the values of sustainability? According to our presenter and lean business consultant Scott Morrison, it can. This is backed up by the recent book “The Lean Farm” authored by Indiana small farmer, Ben Hartman. His popular book created a buzz in the agricultural community, offering an approach to efficiency that focuses on increasing production capacity by changing your processes in all aspects of your operations. Farmers like Hartman found that incorporating…

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3rd Annual Clarkdale Cider Run

November 12 @ 8:00 am - 12:00 pm
Clarkdale Fruit Farms, 303 Upper Rd,
Deerfield, MA 01342 United States
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About This Event Come celebrate the fall, drink some freshly pressed sweet cider, and support CISA at the 3rd Annual Clarkdale Cider Run, on Sunday, November 12, 2017, at Clarkdale Fruit Farms in Deerfield, MA. All proceeds will go to CISA. Volunteers Interested in volunteering at the Cider Run? Contact Lisabeth Jasniewicz at CISA — (413) 665-7100 ext. 29. Course This is a beautiful 12K loop course on Upper & Lower Rd in Deerfield & Greenfield, MA, starting and finishing…

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$10 - $15

Understanding Customer Behavior at Farmers’ Markets: Tips to Increase Sales

November 14 @ 3:00 pm - 6:00 pm
Northampton Senior Center, 67 Conz St
Northampton, MA, MA 01060 United States
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With the number of farmers’ markets in the Massachusetts steadily increasing and the tripling of SNAP sales coming into markets through the state-wide Healthy Incentive Program, drawing in customers to your stand is imperative. What can farmers do to attract more shoppers to their stands? How can farmers actively market their products in and out of the farmers’ markets? What can farmers do to better understand customer behavior at the market, and how can they use this information to increase…

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December 2017

HIP Forum

December 4 @ 5:30 pm - 8:30 pm
World War II Club, 50 Conz Street
Northampton, MA 01060 United States
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This event is intended for farmers' market vendors, farm staff, market managers, and volunteers working directly with HIP at farmers' markets, farm stands, and CSAs. Please join us at CISA's Fall HIP Forum to sum up HIP's successes and challenges, share best practices and existing resources, and advocate for what markets and farms need to ensure HIP is successful. We'll be meeting Monday, December 4 from 5:30-8:30pm, in the back room of the World War II Club in Northampton (just off I-91, with…

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