Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own direct marketing or supervising someone else. This series of 4 workshops is designed as a complete direct marketing class, but you can register for as many as you like. Sessions will include guest speakers, handouts, discussions and in-class exercises.
Session 4: Building Online Engagement to Market Your Farm (4/10/2018)
Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing. Participants will receive and learn to use a worksheet to help you create an online marketing planning calendar. A guest farmer will share their tips about using social media to build customer loyalty.
Guest Speaker: Maddie Elling, Co-Owner, Hosta Hill
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.
Justin Chase, Farmer Training Program Manager at New Entry Sustainable Farming Project. Justin is also a twelfth-generation farmer on his family’s farm in Newburyport, Massachusetts. He was faculty at Northern Essex Community College where he taught business and advanced mathematics and he holds an MBA from Bentley University.
Funding for this Direct Market Education series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through Grant Agreement No. 16FMPPMA0047. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA