This session will teach farmers how to evaluate market opportunities in different marketing channels and then to develop product pricing for each channel. Matt LeRoux from Cornell Cooperative Extension will cover practical methods to set the right pricing for your farm and market. Farmers will be better prepared to make informed decisions about setting prices (volume vs. niche…specializing vs. diversifying, etc.) and adjusting prices for different markets (what are the types?, which are most effective?). Other topics include whether loss leaders or special sales are a good idea for your farm, and how to manage promotions. Click here to RSVP, contact Devon Whitney-Deal at 413-665-7100, ext. 22.
Local hero members receive a discounted rate of $35 for the three-part series, or $15 for each individual session. The cost for non-members for all three sessions is $45, or $18 for individual sessions. Each class includes dinner. For more information contact Devon Whitney-Deal at 413-665-7100, ext. 22 or sign up below.