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Advanced Strategic Marketing

January 21, 2015 @ 6:00 pm - 9:00 pm

Is your marketing strategy “we sell whatever we have to anyone that will buy it”? Learn how a focused strategy and specific efforts can reduce your marketing labor needs and make every step count. If you want to sharpen and focus your marketing skills or just don’t know where to begin developing a marketing plan, Matt LeRoux from Cornell Cooperative Extension is here to help you get started! Learn how to develop a marketing strategy around your core customers and how to develop communications based on this strategy, including customized special offers/ promotions.

Local hero members receive a discounted rate of $35 for the three-part series, or $15 for each individual session. The cost for non-members for all three sessions is $45, or $18 for individual sessions. Each class includes dinner. For more information contact Devon Whitney-Deal at 413-665-7100, ext. 22 or sign up below.


This material is based upon work supported by USDA/NIFA under Award Number 2012-49200-20031.


January 21, 2015
6:00 pm - 9:00 pm
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The Food Bank of W. MASS
97 North Hatfield Road
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