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Business Planning Virtual Workshop Series: Marketing Basics

February 3, 2022 @ 7:00 pm - 9:00 pm

Business Planning Virtual Workshop Series
Financial, Marketing & Risk Management Planning

Geared to New, Beginning & Expanding Vegetable & Small Fruit Producers

All Sessions (6), Thursday Evenings 7:00 – 9:00 pm
January 27, February 3, 17, 24 & March 10, 17

•Are you thinking about starting your own farm?
Are you a beginning farmer and wonder what’s out there for assistance to fund capital improvements
and upgrade your equipment?
Where can I go to get production advice/information?
Do you want to upgrade your marketing outlets but don’t know how to go about doing this?
Do you want to learn how to better manage risks on your farm especially in light of recent adverse
Are you a small farmer looking to grow and expand your business?

If you answered “Yes” to any of the above then this business planing workshop can help you answer those
questions. National Crop Insurance Services in conjunction with the UMass Extension Risk Management
Education Program is offering this workshop series at no cost to participants. Each session will include a formal
presentation on the subject topic as well as guest speakers who are farmers or agricultural service provers with
experience in the topics and provide adequate time for questions.

This is a great opportunity to learn about a variety of topics that can benefit your farming operation.
To register, email either Tom Smiarowski: or Paul Russell:
and include your name, email address and location (City/Town & State

Session 2 (February 3): Marketing Basics
This session will explain basic marketing principles including the 5 P’s (Product, Price, Place, Promotion &
People). Participants will learn how to identify their audience and in turn target that audience. Guest speakers will
include farmers discussing how they have gone about identifying and targeting their audience.

Each session will include a homework assignment in which you will take the information discussed during
the session to complete your assignment. Don’t worry you won’t be graded and you don’t have to submit the
assignment! The purpose of the assignments are to get you to put to use in your operation the information
covered during each session!


February 3, 2022
7:00 pm - 9:00 pm
Event Category: