CISA Winter Workshop: Cutting through the Noise – Successful Marketing Campaigns that Reach Consumers

Location: Click Workspace, 9½ Market St., Northampton

Talk to any marketer and you will hear “it’s noisy out there.” There seem to be more and more opportunities to market our products: e-commerce, social media, institutions, grocers, pop-ups, subscription clubs, FPF…But all these opportunities are complicated to navigate and create a lot of competitive noise for potential customers to sift through. You may find yourself asking: What marketing is best if I just want to increase my sales?

Rose Wilson and Jean Hamilton will lead this hands-on intensive to guide you through the steps of creating a customer-centered marketing campaign. Breaking down the essential components of a marketing plan, we will give you tools to develop a deeper understanding of your market, design goals and metrics to evaluate the success of your campaigns, and prompt you to get your marketing creativity flowing. These tools will include worksheets to: 1) Build campaign goals, budget, and returns; 2) Guide your targeted market research; 3) Inspire creative material for campaigns. This will be a working session, allowing us to practice using these tools and maybe even develop that $1,000,000 campaign you’ve been waiting for.

About the Presenters:

Rose Wilson specializes in business planning and market development for farms and food producers. Rose began her career as a National Sales Manager and Vertical Market Supervisor for Geographic Data Technology, Inc. (now Tom Tom). She migrated to Harpoon Brewery where she served as Business Development Manager until 2004 when she launched her private consulting business. Rose has helped over 300 farms across New England with feasibility studies, enterprise and market analyses, market development, business planning, strategic planning, succession planning and business valuation. Rose has also helped her clients secure over $3 million in federal and regional grants. Website

Jean Hamilton: Jean’s passion for food, agriculture, and community development have taken her on diverse journeys across the food value chain – from farm fields, through kitchens and dining rooms, and out to conference halls and board rooms. Currently, Jean supports farm and food businesses as a consultant with projects ranging from marketing and branding strategies, business planning, financial benchmarking, and grant writing. Website

Cost to attend is $15.00 and only $10.00 for each additional attendee from your farm. Local Hero Members receive a 20% discount on tickets. Please select the LH Member option below if you are a member. Food will be provided.

Want to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters.

 Register for Workshop:

We want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation, childcare, registration cost, etc.) or an accommodation that would make this a more comfortable space, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español, contacta Mia – 413-665-7100 o mia@buylocalfood.org

Funding for CISA’s Winter Workshop Series is provided by the U.S. Department of Agriculture (USDA)/National Institute of Food and Agriculture under award 2016-70017-25423, USDA Agricultural Marketing Service grant 16FMPPMA0002 and by individual contributors and Local Hero members. This institution is an equal opportunity provider.