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CISA Winter Workshop: Value Added Marketing – What to Expect When Scaling Up

March 13 @ 2:00 pm - 5:00 pm

Location: CISA Office, 1 Sugarloaf Street, South Deerfield, MA

For farmers who produce packaged products currently or are looking towards the future of selling in larger retail stores, through regional distributors or other larger markets. From honey to salsa, from grass-fed meat and dairy to salad greens, what are the benefits and detriments one should know about bigger companies and what to do if you are approached by an investor? Plus, what are the current industry marketing trends that have been shaped by our craft and small farm movements and how are those industries beginning to shape us?

About the Presenter

Sara Talcott

Sara Talcott a marketing communications and branding specialist with over 10 years of experience leading marketing for brands like Chobani and Maple Hill Creamery. She is currently the Director of Marketing and Communications for the Community Foundation of Western MA. You can find out more information about her work in farm product marketing here. 

Cost for individual workshops is $15 and $10 for additional attendees from your farm. Local Hero Members receive 20% off attendance. Food will be provided. Scholarships are available if cost is a barrier to attending.

Want to receive individualized consultations? Workshop attendees are eligible to receive priority funding from CISA to fully or partially cover the costs of one on one support from our presenters.

Register for Workshop

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We want our workshops to be accessible! If there’s a barrier that is keeping you from coming (transportation, childcare, registration cost, etc.) or an accommodation that would make this a more comfortable space, please get in touch and we will do our best to work with you to address it. Please contact Stevie (email: stevie@buylocalfood.org or 413-665-7100. Para español, contacta Mia – 413-665-7100 o mia@buylocalfood.org

Details

Date:
March 13
Time:
2:00 pm - 5:00 pm
Event Categories:
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Venue

CISA Office
1 Sugarloaf Street
South Deerfield, MA 01373 United States

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