Data-Driven Farmers’ Markets: Using POS Systems to Inform Market Practices
Berkshire Agricultural Ventures is excited to invite you to a free virtual workshop for farmers and farmers market managers interested in using Point of Sale (POS) data to increase daily sales and make more informed decisions at farmers markets.
📅 Date: Wednesday, February 11, 2026
⏰ Time: 1:00–2:30pm
📍 Location: Zoom
🔗 Register here: https://us06web.zoom.us/meeting/register/QZ2uNZikTNKInAbzux8Lzw
Workshop: Data-Driven Farmers Markets
Using POS Systems to Inform Market Practices
Farms often have limited hours at farmers markets- but there are real opportunities to increase profitability by increasing customer spending during that time. This workshop will explore how POS tools like Square can be used to collect and analyze customer transaction data, and how those insights can inform smarter market strategies.
Presenter Matt LeRoux of Cornell University will share findings from a multi-year farmers market study in New York, including practical takeaways for farms selling produce, meat, or other farm products.
You’ll learn about:
- What POS data can (and can’t) tell you about customer behavior
- Key findings from statistical analysis of farmers market transactions
- How data insights can help increase average sales per customer
- Practical implications for booth setup, pricing, and product mix
About the Presenter
Matt LeRoux is an Extension Associate with the Cornell Agriculture Marketing Research Program and has over 20 years of experience supporting farms through Cornell Cooperative Extension, nonprofits, and consulting. His work focuses on market strategy for produce and livestock farms and food businesses.
This workshop is free and open to farmers, farmers market managers, and service providers. Please feel free to share widely.
Questions?
Jake Levin, Local Food Systems Program Manager
jake@berkshireagventures.org