As a business owner it is important to learn the value of developing relationships with the media, and Rachael Colacino from Colacino Communications will walk you through press release development and ‘pitching.’ She will use some of this time to critique sample press releases and to develop business ‘boiler plates’ to add to the end of each press release. You will also work toward creating a first draft of a press release for your farm/business and be provided with a media contact list to get you started.
Local Hero member cost for the workshops is $80 for the complete series or $15 for individual sessions. Non-Local Hero rates are $100 for the complete series or $18 per individual session.
This material is based upon work supported by USDA/NIFA under Award Number 2012-49200-20031.