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Social Media 2.0: Pro tips, leveraging your audiences, and preparing for damage control
November 9, 2021 @ 6:00 pm
Location: Remote*
Tuesday, November 9, 6-7:45pm
You have a decent following on social media, but how do you improve even more?
Attend this free CISA workshop and learn how to take your social media to the next level and leverage your audiences. Alfonso Santaniello, CEO of Springfield digital marketing firm The Creative Strategy Agency, will walk us through pro tips for your social media postings and guiding principles that can help you determine if what and how you’re posting is “right.” Principles covered will apply to general social media strategys, but content will focus on Facebook and Instagram in particular. This workshop will also cover damage control: how to be prepared in the event of bad PR, and the best ways to handle damaging situations on social media.
Open to all farms, restaurants, retailers, landscapers, specialty producers, and other local food businesses. As a reminder, CISA may have additional funds that could cover work with consultants after this session.
*Depending on how the COVID-19 situation evolves, if conditions improve we may offer this as a hybrid session. Participants would have the option to attend in-person at the CISA office, 1 Sugarloaf Street, South Deerfield MA. If this becomes an option, attendees will be notified.