Events
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Speed Trading for Local Food Producers and Buyers & Marketing Plan Workshop
October 15, 2018 @ 10:00 am - 3:00 pm
Speed Marketing Plan Workshop & Speed Trading!
Speed Marketing Plan Workshop: 10:00am-12:00pm
A Speed Marketing Plan is the Fastest Way to Increase Sales
Want to increase sales for your farm or food business? Get more accounts? Attract more CSA subscribers? Do you have a plan for how to achieve your goals? A marketing plan works like a GPS to keep you headed in the right direction. Learn the four steps for creating a speed marketing plan. This interactive workshop led by Myrna Greefield, founder of Good Egg Marketing, will help you outline your plan and get feedback from other farmers and food entrepreneurs.
This will be followed by an informal networking lunch to keep the conversation going. Lunch is included in admission for people attending both the Marketing Workshop and Speed Trading Event. Food buyers and people attending only the marketing workshop can purchase lunch for $10 during registration. After lunch we will transition into the speed trading event for local food producers and buyers.
Speed Trading: 1:00-3:00pm
This event will encourage buyers and producers of local food to connect and form new relationships on a one on one level. Producers will set up tables showcasing their products and will have approximately 5 minutes to meet with each buyer. Buyers will be encouraged to share the types products that they are looking for as well as feedback on what they like about your product and what they think could be improved. If after talking the producer and buyer feel that they can create a trade relationship, a match has been made!
Food businesses can register for both the speed trading event and the workshop, or only the workshop. The workshop is free for members of SBN and Central Mass Grown.
Event Agenda
- Registration- 9:30am
- Workshop- 10:00am – 12:00pm
- Networking Lunch- 12:00pm -1:00pm
- Speed Trading- 1:00pm -3:00pm