Workshop: Create a Farm Marketing Plan to Achieve Your Sales Goals

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own direct marketing or supervising someone else. This series of 4 workshops is designed as a complete direct marketing class, but you can register for as many as you like. Sessions will include guest speakers, handouts, discussions and in-class exercises.

Session 2: Create a Farm Marketing Plan to Achieve Your Sales Goals (3/27/2018)

Learn how to create a simple marketing plan that will help you reach your sales goals. We’ll review product, pricing, and distribution options and discuss the design, promotion, and people you’ll need to implement your plan. Participants will receive and learn to use a marketing plan worksheet to map out your strategies. A guest consultant who works with farms will discuss how to create sales forecasts that integrate with your marketing plan.

Guest Speaker: Julia Shanks, Julia Shanks Food Consulting

Instructors:

Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Justin Chase, Farmer Training Program Manager at New Entry Sustainable Farming Project. Justin is also a twelfth-generation farmer on his family’s farm in Newburyport, Massachusetts. He was faculty at Northern Essex Community College where he taught business and advanced mathematics and he holds an MBA from Bentley University.

Funding for this Direct Market Education series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through Grant Agreement No. 16FMPPMA0047. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA