Hiring: Farm Store Manager – Red Fire Farm

At Red Fire Farm, we’ve been growing certified organic produce since 2001, cultivating a wide variety of vegetables, fruits, flowers, and plants to share with our local community.

We’re seeking a Farm Store Manager for our Granby location to help lead the vibrant seasons of fresh produce, local goods, garden plants, Pick Your Own and agritourism activities. This role blends customer service, retail operations, and team leadership—creating a welcoming, well-run store that highlights the best of the farm.

You’ll hire, train, and support staff, manage inventory and sales, and create beautiful, abundant displays that inspire customers. Strong communication, organization, and a collaborative spirit are key as you work with store staff, farmers, customers, and vendors.

We’re looking for someone with retail and leadership experience, skills for managing costs and hitting sales goals, and a passion for creating a warm, engaging atmosphere. This position also offers room to grow, as we get ready to move into our new farm store building this season.

Key Responsibilities

• Oversee daily store setup/breakdown, cash management, POS systems, cleanliness, and safety.
• Train, schedule, plan and assign tasks, and motivate farm store employees.
• Manage quality, displays, ordering, pricing, stocking, and inventory tracking with staff.
• Drive sales through creativity, merchandising, and product line development
• Manage daily cash, report sales, and help with budgets/financial data to manage costs and reach goals.
• Coordinate with farm staff for fresh delivery of plants and produce and for PYO field care
• Prepare for and make seasonal changes to displays, and seasonal care for grounds and facilities
• Ensure excellent service and help handle customer issues.
• Develop local partnerships and events, and represent the farm’s and retail store’s mission.

Essential Skills & Qualifications

• Ability to lead, train, and motivate a team; strong interpersonal skills.
• Excellent salesmanship and customer care.
• Detail-oriented, good at planning, scheduling, and record-keeping.
• Ideally retail based experience in product pricing, selection, inventory, and shrink reduction.
• Ability to lift 30-50 lbs repeatedly and work outdoors in weather.
• Experience with POS systems, checkout equipment, printers, spreadsheets, and basic computer skills.
• Passion for local food

Helpful Skills:

• Budgeting, financial reporting, marketing, and sales strategies.
• Understanding of produce, plants, growing cycles, and farm operations.

LOCATION: Position located at 7 Carver St in Granby, MA.

SCHEDULE: Full time with at least one weekend day. Some schedule flexibility necessary to cover shifts if needed.

SALARY: Based on experience, plus all the veg you can eat.

TO APPLY:
Please send a work history, notes on how you think you would be a good fit, and three work references to jobs@redfirefarm.com. Position open until filled, but we are hoping to have this position start as soon as possible in the spring.