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Google Analytics- Analyze & Improve your Web Performance
April 23, 2015 @ 6:00 pm - 8:00 pm
This advanced class will teach you how to use Google Analytics to understand how people find and use your website. Carey Baker, from Midnightson Designs, will explain the wealth of information available through Google Analytics, and how to use this information to analyze the traffic flow on your website, improve the impact and usability of your website, and think strategically about online advertising. This is the first session in a two-part series on advanced web marketing. Dinner will be provided; cost is $12 for Local Hero members / $15 for non-members. Please RSVP by Tuesday, April 21 to Kristen Wilmer at 413-665-7100, ext. 12.