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CISA Workshops for Businesses

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Managing Farm Labor Costs

Remote

The past few years have posed unprecedented employee management challenges for local farms – from rising wages and employee shortages to the added demands of the pandemic and weather extremes. As your 2023 season ramps up, Presenter Ellen Polishuk of Plant to Profit will share insights to help you respond to these challenges, based on […]

$10

SNAP training for farm employees (session option 1 of 2)

Remote (Free)

Make sure your farm stand and farmers’ market staff are ready to accept SNAP this summer by having them attend this SNAP employee training. Employees will learn SNAP basics including what EBT cards look like, what items are SNAP eligible, how to run a SNAP transaction, and the differences between SNAP and HIP. Attendees will […]

Connecting Across the Fibershed

Remote

Join Western Massachusetts Fibershed and CISA for a statewide, remote networking event aimed at fiber farmers, artisans, and other stakeholders in the fiber community. This space will allow participants to share the challenges they face working with fiber in Massachusetts and share new ideas and collaborative solutions. We will offer both full group and small […]

Free

SNAP training for farm employees (session option 2 of 2)

Remote (Free)

Make sure your farm stand and farmers’ market staff are ready to accept SNAP this summer by having them attend this SNAP employee training. Employees will learn SNAP basics including what EBT cards look like, what items are SNAP eligible, how to run a SNAP transaction, and the differences between SNAP and HIP. Attendees will […]

Framing your Marketing Messages to Reach Consumers Now

Remote

The last couple of years have brought about unprecedented shifts in consumer behavior because of COVID, supply chain issues, and inflation. How can farms, farmers’ markets, and other local food businesses shape their messaging to speak to current consumer concerns and needs? CISA conducted consumer surveys in 2020 and 2021, and we have been gathering additional research on consumer responses to changing circumstances. In this workshop, CISA Communications Manager Claire Morenon will share the messaging that we think resonates with consumers now, with time for discussion and brainstorming among attendees.

Free

Growing Produce in the Pioneer Valley

Prospect Meadow Farm, 103A Prospect St, Hatfield, MA Prospect Meadow Farm, 103A Prospect Street, Hatfield, MA, United States

Tuesday June 13, 3:30-5pm Prospect Meadow Farm, 103A Prospect St, Hatfield, MA Register by June 6 here. Farming in the Valley takes a careful mix of planning, experimentation, hard work, and reflection. Join veteran farmer Dave Jackson for a tour of Prospect Meadow Farm to learn what you should be thinking about when it comes […]

Attracting Customers to your Farm Stand or Market Booth

Grow Food Northampton Tuesday Market, 1 Kirkland Ave, Northampton, MA Grow Food Northampton Tuesday Market, 1 Kirkland Ave, Northampton, MA, United States

Tuesday, June 20, 5-6:30pm Grow Food Northampton Tuesday Market, 1 Kirkland Ave, Northampton, MA Register by June 13 here. The way fresh produce is presented and arranged has a huge impact on market sales. How you engage with your customers plays a major role in whether your customers come back. Join this walkthrough tour of Grow Food […]

Choosing a Food Business Model

Tuesday June 27, 6:00-7:30pm Zoom (call-in info provided upon registration) Register by June 20 here. Do you want to start a food business, but need help choosing a legal business structure? There are many options available and every situation is unique. Hear from a panel of successful local food business owners about how their business […]