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January 2019

CISA Winter Workshop: Farm Marketing from the Heart

January 9, 2019 @ 4:00 pm - 6:00 pm
Franklin County CDC Food Processing Center, 324 Wells Street
Greenfield, MA,
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Location: Franklin County CDC, 324 Wells St., Greenfield, MA This 1-hour presentation will give you an overview of the essential tools you need to get more customers with online marketing, while also teaching you strategic relationship-building marketing techniques so your farm can thrive. Have you been struggling to know where to start? Don’t know the best place to focus your marketing efforts? Worried about how you’re going to sell ALL your product before it’s ready for market? Then make sure your…

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CISA Winter Workshop: Cutting through the Noise – Successful Marketing Campaigns that Reach Consumers

January 16, 2019 @ 1:00 pm - 4:00 pm
Click Workspace, 9.5 Market St.
Northampton, MA 01060
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Location: Click Workspace, 9½ Market St., Northampton Talk to any marketer and you will hear "it's noisy out there." There seem to be more and more opportunities to market our products: e-commerce, social media, institutions, grocers, pop-ups, subscription clubs, FPF...But all these opportunities are complicated to navigate and create a lot of competitive noise for potential customers to sift through. You may find yourself asking: What marketing is best if I just want to increase my sales? Rose Wilson and…

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Fruits and Seeds Revealed

January 20, 2019 @ 10:00 am - 12:00 pm
Nasami Farm Nursery, 128 North Street
Whately, MA 01093

Plants need their seeds to move around so they can propagate the next generation. In this session, participants learn how plants have adapted a variety of ways to disperse their seeds. After a lecture on seed and fruit structures, the class studies examples of some of the adaptations using hand lenses and microscopes.

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CISA Winter Workshop: Storytelling for Your Brand

January 24, 2019 @ 4:00 pm - 7:00 pm
CISA Office, 1 Sugarloaf Street
South Deerfield, MA 01373 United States
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Location: CISA Office, 1 Sugarloaf St., South Deerfield In this workshop we will discover how to create a comprehensive organizational or business story, and use it to launch or strengthen your brand. In this workshop participants will create a story outline, and mock up their story via social media or direct marketing. Participants will leave with a storytelling accountability buddy for the steps they'd like to move forward. About the Presenter: Angela is an innovative educator, evaluator, and writer who…

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CISA Winter Workshop: Niche Marketing in the Black

January 30, 2019 @ 1:00 pm - 4:00 pm

Location: Massachusetts Green High Performance Computing Center, 100 Bigelow St., Holyoke Did you know the word “niche” comes from the French word ‘to nest’? Niche marketing is targeting a product or service to a segment of a market that is not well served. Join us to explore and identify prospective niche markets for your farm or business. Small- to mid-size farms stand to benefit financially from new revenue streams. We will pinpoint niche opportunities for the Pioneer Valley, explore marketing…

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February 2019

Ranching for Profit School

February 3, 2019 - February 9, 2019
Burlington, VT Burlington, VT United States

At Ranch Management Consultants' week long Ranching for Profit School, you will learn... Increase your Profit! Find simple strategies to reduce your workload and increase profit. Identify and take full advantage of your ranch’s “profit drivers.” Create a plan to improve the financial health of your ranch. Improve your Management Get everyone on the same page regarding the purpose and direction of the business. Create systems to hold people accountable for results and improve relationships. Discover tools that will lead…

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CISA Winter Workshop: Making Your Brand Come Alive

February 6, 2019 @ 1:00 pm - 4:00 pm
Massachusetts Green High Performance Computing Center, 100 Bigelow St.
Holyoke, MA United States
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Location: MA Green High Performance Computing Center, 100 Bigelow St., Holyoke This hands-on workshop will help identify your farm’s unique story, and explain the steps towards shaping it into a unique brand that will be the foundation of all your marketing efforts. We’ll talk about what makes a strong brand, the essential elements of branding, who your target audiences are, and how best to reach them with your brand. The workshop will share several low-expense tools you can easily use…

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Understanding and Managing Soils

February 9, 2019 @ 10:00 am - 4:00 pm
Nasami Farm Nursery, 128 North Street
Whately, MA 01093

This one-day intensive explores the biotic and abiotic components that create native soils and explains how these factors inform local flora. The class takes a closer look at soil structure and soil biology in miniature lab experiments.

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