As a business owner it is important to learn the value of developing relationships with the media, and Rachael Colacino from Colacino Communications will walk you through press release development and ‘pitching.’ She will use some of this time to critique sample press releases and to develop business ‘boiler plates’ to add to the end […]
This session will teach farmers how to evaluate market opportunities in different marketing channels and then to develop product pricing for each channel. Matt LeRoux from Cornell Cooperative Extension will cover practical methods to set the right pricing for your farm and market. Farmers will be better prepared to make informed decisions about setting prices […]
Blogs, twitter, Facebook, and e-mail newsletters are more and more popular and are becoming critical tools in direct marketing. Liz Provo from Mass Marketing Resources will review when to use different forms of electronic social media, guidelines for writing for each, and help you think through the cost/benefits of each medium. She will also give […]
This workshop will cover the basics of effective print communications such as Point of Purchase (POP), labels, brochures, advertising, etc. Devon Whitney-Deal from CISA, will review what information needs to be included on each piece and help you understand how the public responds to print pieces. This workshop is designed to help you develop your […]
This workshop will cover the basics of effective electronic communications, such as websites, blogs, social media, email newsletters, SEO, video, and mobile, etc. Carey Baker, from Midnightson Designs, will review what information needs to be included in these communication tools and help you understand how the public typically interacts with electronic media. This workshop is designed to […]
This advanced workshop will walk through the process of identifying your business' target audience and help you develop a clear understanding of your customer's perception of your brand. Attendees will break into small groups and "workshop" different target audiences. The class will also provide tools to assist business owners in completing their own market research […]
This session will introduce you to techniques that maximize sales once you get someone to your place of sale. Michael McCusker will review effective display options, store flow, and other aspects of point of sale design. He will review examples of good and bad designs through a power point presentation with lots of slides of […]
Final session of the winter marketing workshop series. Presenters will be available to meet with attendees through a “sidewalk” café type setting where presenters each have their own table and attendees rotate through presenters to ask specific questions, follow up or get feedback on aspects of their own marketing plan. For participants who enrolled in […]