This session will teach farmers how to evaluate market opportunities in different marketing channels and then to develop product pricing for each channel. Matt LeRoux from Cornell Cooperative Extension will […]
Blogs, twitter, Facebook, and e-mail newsletters are more and more popular and are becoming critical tools in direct marketing. Liz Provo from Mass Marketing Resources will review when to use […]
This workshop will cover the basics of effective print communications such as Point of Purchase (POP), labels, brochures, advertising, etc. Devon Whitney-Deal from CISA, will review what information needs to […]
This workshop will cover the basics of effective electronic communications, such as websites, blogs, social media, email newsletters, SEO, video, and mobile, etc. Carey Baker, from Midnightson Designs, will review what information […]
This advanced workshop will walk through the process of identifying your business' target audience and help you develop a clear understanding of your customer's perception of your brand. Attendees will […]
This session will introduce you to techniques that maximize sales once you get someone to your place of sale. Michael McCusker will review effective display options, store flow, and other […]
Final session of the winter marketing workshop series. Presenters will be available to meet with attendees through a “sidewalk” café type setting where presenters each have their own table and […]
Farmers, buyers, and specialty producers, join us for this networking event and get an in-depth look at beverages using locally grown ingredients. Our local ag "scene" includes quite a few […]