Legal Services Food Hub: Info Session for Farmer, Food Entrepreneurs, and Lawyers. The Legal Services Food Hub is a pro bono legal services clearinghouse where eligible farmers, food entrepreneurs, and food system related nonprofits or community organizations can seek free legal assistance with their transactional needs. Legal staff at Conservation Law Foundation (“CLF”) manage the […]
Run Your Team: Tools for Managing and Motivating Employees on the Farm Employees make it possible to get more done, but managing workers and their work takes dedicated time, energy and processes. Whether you manage one seasonal worker or a large year-round crew, good management can make the difference between making headway on your farm's […]
As a business owner it is important to learn the value of developing relationships with the media, and Rachael Colacino from Colacino Communications will walk you through press release development and ‘pitching.’ She will use some of this time to critique sample press releases and to develop business ‘boiler plates’ to add to the end […]
New Entry Sustainable Farming Project invites you to participate in a series of two webinars for farmland seekers.
This session will teach farmers how to evaluate market opportunities in different marketing channels and then to develop product pricing for each channel. Matt LeRoux from Cornell Cooperative Extension will cover practical methods to set the right pricing for your farm and market. Farmers will be better prepared to make informed decisions about setting prices […]
Blogs, twitter, Facebook, and e-mail newsletters are more and more popular and are becoming critical tools in direct marketing. Liz Provo from Mass Marketing Resources will review when to use different forms of electronic social media, guidelines for writing for each, and help you think through the cost/benefits of each medium. She will also give […]
This workshop will cover the basics of effective print communications such as Point of Purchase (POP), labels, brochures, advertising, etc. Devon Whitney-Deal from CISA, will review what information needs to be included on each piece and help you understand how the public responds to print pieces. This workshop is designed to help you develop your […]