The Harvest New England Agricultural Marketing Conference and Trade show is one of New England’s largest agricultural marketing conferences. The conference was first held in 2007 and takes place biennially.
Click here for more information and to register. For more information contact: Tina Smith, Univ. of Mass, Amherst 413-545-5306, Geoffrey Njue, Univ. of Mass, Cranberry Exp. Station 508-295-2212 ext. 47, or Bob Luczai, Massachusetts Flower Growers Association for more information.
This workshop will cover the basics of effective electronic communications, such as websites, blogs, social media, email newsletters, SEO, video, and mobile, etc. Carey Baker, from Midnightson Designs, will review what information needs to be included in these communication tools and help you understand how the public typically interacts with electronic media. This workshop is designed to […]
Conflict on the Team: Effective Leadership & Communication with Farm Employees Become a better manager by learning how to navigate different personalities and developing your leadership style. Through presentation of the Myers-Briggs Type Indicator (MBTI copyright), workshop attendees will gain awareness and practical skills in clear communication, creating a positive work environment and managing a […]
Join us for a discussion on the affects of healthcare and child care on farm businesses. Researchers at the University of Vermont are seeking farmers to participate in listening sessions as part of a study on healthcare and child care. This study is looking at the ways healthcare and child care costs impact farm business […]
This advanced workshop will walk through the process of identifying your business' target audience and help you develop a clear understanding of your customer's perception of your brand. Attendees will break into small groups and "workshop" different target audiences. The class will also provide tools to assist business owners in completing their own market research […]
Spring Kickoff for Landscapers: UMass Extension Landscape Education Day Every new year comes with its own challenges for successful maintenance of healthy and attractive landscapes. These challenges include variable and unpredictable weather, insect pests, weeds and changing regulations. Join UMass Extension Educators at the UMass Cranberry Research Station in East Wareham for a day of […]
This session will introduce you to techniques that maximize sales once you get someone to your place of sale. Michael McCusker will review effective display options, store flow, and other aspects of point of sale design. He will review examples of good and bad designs through a power point presentation with lots of slides of […]