Important Mobile Market + and MarketLink Updates

Attention Mobile Market+  and MarketLink users! Novo Dia Group, the company that runs the Mobile Market+ program and facilitates MarketLink, has made two changes to Mobile Market+ (MM+). Both require your attention and action.

1. Mobile Market+ is now TotilPay

Novo Dia has rebranded its Mobile Market Plus service to TotilPay. Mobile Market + Select is now TotilPay Go, and Mobile Market + Register is now TotilPay Register. This means that if you are using the Mobile Market Plus application, you will need to switch over to using the TotilPay application. All of your account information and transaction history will be transferred from your Mobile Market Plus account to your TotilPay account.

What you need to do:
All businesses that use Mobile Market Plus (farms, farmers’ markets, etc.) must switch over to TotilPay, regardless of what type of transactions you use the platform for: SNAP, HIP, or credit/debit. Steps to do this are below.

  1. Decide if you want your credit/debit processing to be handled through Square or WorldPay (see second update below for guidance).
    1. If you choose WorldPay: you already have been processing debit/credit with Mobile Market Plus, you already have an account with WorldPay, and you don’t need to make any changes.
    2. If you choose Square: you will need to first make a Square account.
  2. Contact Novo Dia to let them know that you would like to move your Mobile Market + account over to TotilPay.
    1. The best way to reach them is through email at You can also call at 888-377-7884.
    2. If you have chosen Square, tell the support staff so that they will connect your TotilPay account to your Square account.
    3. You can also reach out to Zoey at, and she can coordinate on your behalf with Novo Dia.
    4. Novo Dia staff MUST be notified before you go to the next step.
  3. Download and activate the TotilPay Go app on your device.The next two steps only apply if you have chosen to use Square.
  4. Integrate your Square account and pair your Square reader with TotilPay Go.
  5. Contact Worldpay Support at 800-859-5965 or 877-744-5300 to close your Worldpay account.

2. TotilPay now has two credit/debit processing options: WorldPay and Square

Before, the credit/debit transactions handled by Mobile Market Plus were processed only by WorldPay. Now, Novo Dia has expanded their partnerships so that credit/debit transactions can also be processed through Square. If you have been using MM+ to process credit/debit transactions, you already have a WorldPay account set up. You can choose to have your credit/debit transactions be processed by Square instead.

What you need to do: Choose between Square & WorldPay

There are pros and cons to both Square and WorldPay. Reach out to Zoey at if you would like more information or have questions.


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